Field Sales Executive

The Advocate Group; Remote; GBP 28,000 - 34,000; Full time

Job summary

A leading FMCG company is seeking a Field Sales Specialist for North West London. In this field-based role, you'll take ownership of your territory, driving distribution and fostering relationships with independent retailers. Ideal candidates are motivated and resilient, with strong communication skills. Offering a competitive salary of £28,000 plus a £6,000 bonus and fully expensed vehicle, this is a fantastic opportunity to grow your career with a top-tier brand.

Benefits

Competitive salary

Achievable bonus

Fully expensed company vehicle

Clear progression routes

People-led culture

Qualifications

• A full UK driving licence is essential.
• Strong communication skills to build relationships.
• Confidence working independently in the field.

Responsibilities

• Develop stockists through merchandising and promotional execution.
• Drive distribution across independent stores.
• Execute local activations and initiatives.
• Engage distributor partner teams.
• Own your territory with accountability for results.

Skills

High energy

Resilience

Relationship-building skills

Strong communication

Independence

Job description

Field Sales Specialist - Convenience

North West London | Field-Based

£28,000 salary + £6,000 achievable bonus + fully expensed company vehicle

The Advocate Group is proud to be partnering with a globally recognised, high‑growth FMCG brand as it continues to invest and expand across one of the most important convenience territories in the UK – North West London.

As the business accelerates its presence in the convenience channel, we’re now recruiting a Field Sales Specialist to take full ownership of a defined patch. This is a highly visible, field‑based role where you’ll drive distribution, availability and in‑store execution, while building strong, long‑term relationships with independent retailers.

Whether you’re an experienced field sales professional, or someone ready to step into their first sales role from retail or hospitality, this is a genuine opportunity to build a long‑term career with a world‑class brand.

The Role

As Field Sales Specialist, you’ll be the face of the brand on your territory, with real autonomy and responsibility for performance.

Key responsibilities include:

• Developing existing stockists through merchandising, POS and promotional execution
• Driving distribution and availability across independent convenience stores
• Executing local activations and promotional initiatives
• Supporting and engaging distributor partner teams
• Owning your territory end‑to‑end, with full accountability for results

This is a fast‑paced, hands‑on role where no two days look the same.

Who We’re Looking For

We’re open‑minded on background – attitude and drive matter most.

You could be:

• An experienced FMCG or field sales professional looking to step into a strong, high‑profile brand
• Currently working in convenience, retail, hospitality or on‑trade, ready to take your first step into field sales

What’s essential:

• High energy, resilience and a results‑driven mindset
• Strong communication and relationship‑building skills
• Confidence working independently in the field
• A full UK driving licence

If you’re competitive, motivated, and want a role where effort is recognised and rewarded, you’ll thrive here.

Why This Role?

• Represent an iconic, market‑leading FMCG brand
• Clear progression routes and structured development
• A people‑led culture built on trust, autonomy and ownership
• Competitive package with achievable bonus and fully expensed vehicle

Ready to Make Your Mark?

This is more than just a job — it’s a chance to build a career, own your territory, and grow with a brand that invests in its people.

Apply now to take the next step in your sales career — or to step into sales for the first time