Fashion Copywriter

Yours Clothing; Cambridgeshire and Peterborough; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading fashion retailer is seeking a Fashion Copywriter who will play a key role in managing the website and marketing activities. The successful candidate will collaborate with the marketing team to enhance user experience and drive sales. Responsibilities include product administration, online visual merchandising, and content optimisation. Ideal candidates should have strong writing skills, attention to detail, and a passion for fashion. Experience with SEO is beneficial but not essential.

Qualifications

• Highly motivated with a desire to be the best.
• Excellent writing skills with punctuation and grammar focus.
• Good communication skills and friendly style.

Responsibilities

• Responsible for loading products and meeting deadlines.
• Ensuring all product information is up to date.
• Work closely with the SEO team to optimise content.

Skills

Attention to detail

Writing skills

Teamwork

Adaptability

Communication skills

Education

A-Level or equivalent in English Language

Job description

The Fashion Copywriter provides an essential role in the day-to-day running of the website and marketing activities. Working between all three brands they will execute tasks which provide the basis of an e-commerce website. Working closely with the Trading Co‑Ordinateur and marketing team in order to drive traffic and sales, and improve user experience through the platform. An interest in fashion marketing and a desire to work within the fashion industry is essential.

Product Admin

• Responsible for efficiently loading products to the website and meeting product deadlines.
• Ensuring that all product information is up to date including price and technical details.
• Ensuring all products are attributed across the navigation categories and subcategories to optimise sales both for the website and the app.
• Up to date with products and competitor activity to make sure trends and collection are current and performing to KPIs and all trends are kept up to date with the latest product.
• Update and maintain the delivery list to ensure any changes to the delivery process are dealt with and priority product is always being worked on.
• Raise any web glitches and suggesting changes to make sure that we are optimising sales and website performance.

Online Visual Merchandising

• Ensuring that all product categories are SEO/user friendly and that all the URLS are correct.
• Apply mix and match, colours available and completing build the outfit so products can be easily navigated between on the product pages of the site and maximising sales.

Optimisation

• Work closely with the SEO team to optimise content production to maximise SEO trends and topics.
• Keep content ahead of other key fashion competitors.
• Optimise product content for the marketplaces ensuring that all specifications are met and loaded to deadline, improve ranking and therefore sales.
• Producing SEO friendly product and banner copy and ensuring that it meets the brands tone of voice.

Qualifications

• Highly motivated and a desire to be the best.
• Excellent attention to detail.
• Excellent writing skills with an aptitude for punctuation and grammar.
• Quick learner.
• Proven ability to work well within a team and independently.
• Proven record of good attendance and flexibility.
• Positive energy and enthusiasm to succeed.
• Ability to adapt to frequent change and a high‑pressure environment.
• Outstanding loyalty and commitment to the business.
• Good communication skills, friendly style.
• A-Level or equivalent in English Language.
• Basic knowledge of SEO would be beneficial but is not essential.
• Understanding of usability and user experience online.
• Basic IT skills required.

Yours Clothing is a retailer that provides the best value on the UK high street and internet for curvy customers. Along with our big and tall menswear brand, BadRhino, our Long Tall Sally brand and our most recent addition, PixieGirl Petites, the business is growing at pace to cater for non‑standard sizes on the high street and online.

Our continued success comes from our entrepreneurial thinking and listening to our customers to deliver fashion products at the right price. Our environment is fast paced, ever evolving and full of excitement. Yours Clothing continues to expand and become the number one plus size fashion retailer in the UK whilst continuing to develop our brands into new and exciting niche markets both in the UK and further afield.