Fan Acquisition Lead

Red Bull Racing & Red Bull Technology; Milton Keynes; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading sports technology company in Milton Keynes seeks a strategic leader for Fan Acquisition. This role involves driving digital growth through multi-channel campaigns, managing budgets, and collaborating with diverse teams. Ideal candidates will have a strong track record in campaign management and audience engagement. Flexibility for occasional international travel may be required.

Benefits

Bonus scheme

Private healthcare

Pension scheme

On-site gym

Free daily food allowance

Qualifications

• Experience in growth and campaign strategy across digital and traditional channels.
• Proven track record of delivering impactful multi-channel campaigns.
• Comfortable with a flexible working schedule.

Responsibilities

• Lead fan acquisition across paid and organic digital channels.
• Manage acquisition budget and collaborate with various teams.
• Build strong relationships to maximise monetisation of platforms.
• Use data to refine strategy and improve fan lifetime value.
• Oversee delivery of Paid Media strategy across marketing verticals.

Skills

Creative thinking

Campaign management

Interpersonal skills

Audience segmentation

Data-driven decision making

Job description

At Red Bull Technology Group, peak performance isn’t just for the track - it’s built behind the scenes. Our Support Functions power every aspect of our success so If you thrive in a fast-paced, high-performance environment and want to be part of something extraordinary, we want to hear from you!

This role will lead Oracle Red Bull Racing’s Fan Acquisition strategy, driving digital growth across CRM and Loyalty (The Paddock). Working closely with cross-functional marketing teams, you’ll design, deliver, and optimise multi-channel campaigns that put fans at the centre of our brand experience.

Main Responsibilities

• Lead fan acquisition across paid and organic digital channels, planning and optimising campaigns to deliver strong ROI and audience growth.
• Manage the acquisition budget and collaborate with creative, brand, communications, social, CRM, and content teams to deliver engaging multi-channel campaigns.
• Build strong relationships with Partnerships, Commercial, Web & CRM teams to leverage partner products and maximise monetisation of owned platforms.
• Use data and insights to refine strategy, improve fan lifetime value, and drive smarter, data-led decision making.
• Line manage a direct report, overseeing delivery of Paid Media strategy across multiple marketing verticals.

Essential attributes for success

• Creative, commercially minded, and collaborative with exceptional interpersonal skills, strong communication, and proven ability to manage agencies, stakeholders, and teams.
• Proven experience in growth and campaign strategy across digital and traditional channels, with expertise in audience segmentation, attribution, and conversion tracking.
• Proven track record of delivering impactful multi-channel campaigns, managing budgets and ROI, and developing innovative concepts that engage fans and add value for partners.
• Whilst race travel is not part of the role, it is expected for the candidate to be comfortable with a flexible working schedule and occasional international travel where opportunities linked to campaign delivery arise.
• Committed to 3 days/week at our Red Bull Technology Offices in Milton Keynes.

Ready to be part of a team that pushes boundaries both on and off the track? At Red Bull Technology Group, we believe in rewarding excellence and fuelling potential. As part of our Support Functions team, you’ll enjoy a competitive package of benefits designed to keep you at your best - on every level.

That includes access to:

• Bonus scheme
• Private healthcare
• A pension scheme
• On-site gym
• Free daily food allowance
• And many more!

It’s all part of our commitment to creating a workplace that’s as exceptional as the people who make it thrive. Join us - and help power the team behind the team.