Events Marketing Manager

Elliptic; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading blockchain analytics company in Greater London seeks an Events Marketing Manager to execute and enhance marketing campaigns. This role involves managing events and trade shows, collaborating across teams, and developing marketing strategies that resonate with target accounts. The ideal candidate will blend creativity with strategy to foster impactful events and possess strong marketing automation skills. This position offers comprehensive benefits including a learning budget, private health insurance, and enhanced parental leave.

Benefits

$1,000 Learning & Development budget

25 days annual leave + bank holidays

Extra day for birthday

16 weeks fully-paid parental leave

Private Health Insurance

Spill Mental Health Support

Life Assurance: 4 times salary

GBP 100 cryptocurrency

Cycle to Work Scheme

Qualifications

• Experience in managing virtual and in-person events from planning to execution.
• Ability to write engaging marketing copy across various channels.
• Strong understanding of marketing automation.

Responsibilities

• Handle all aspects of event management from planning to logistics.
• Work with internal stakeholders to execute high-performing events.
• Manage event marketing budgets for ROI.

Skills

Creativity

Strategic Marketing

Collaboration

Marketing Trends

B2B Buyer Journey Understanding

Writing Marketing Copy

Tools

Hubspot

Zoom

Job description

Events Marketing Manager

Department: Marketing

Employment Type: Full Time

Location: London, UK

Reporting To: Jenny Ayre

Description

Are you a results-driven marketer with a passion for crafting exceptional event experiences and impactful campaigns? If so, we encourage you to explore the opportunity to join our marketing team as a dedicated Events Manager.

The impact you will have

As the Events Marketing Manager at Elliptic, your primary responsibility will be to execute and enhance marketing campaigns tailored towards driving engagement across our enterprise target accounts and small to medium accounts. You will play the central role in creating, managing and driving return across Elliptic-led events, trade shows, conference sponsorships, webinars, and speaking opportunities. Reporting directly to the Marketing Director, Brand, Campaigns and Creative, you will be a pivotal part of our demand generation and creative team.

Key Responsibilities

What you will do:

• Take charge of all aspects of event management, from researching and planning to project management and logistics, including shipping, printing, and promotion.
• Work closely with the Marketing Director, internal stakeholders, and agencies to develop and execute high performing virtual and in-person events, aligned with flagship brand and lead generation campaigns.
• Manage event marketing budgets effectively, ensuring resources are allocated efficiently and delivering a strong return on investment.
• Keep a pulse on industry events, submit our speakers for new panels, and brainstorm innovative ways to create impactful Elliptic experiences.
• Partner with internal and external teams to craft compelling social media content, and build employee advocacy.
• Collaborate with the design lead to develop creative assets that maintain brand consistency and resonate with audiences at each stage of the customer journey.
• Own understanding of our target accounts and segments, ensuring campaigns and event promotion are tailored effectively, and monitor impact through comprehensive reporting.
• Utilize internal communication channels to develop comprehensive campaign toolkits and event briefings for sales and customer success teams, fostering anticipation and engagement around campaign launches and key events.

Skills, Knowledge & Expertise

You will be a great fit here if you:

• You love to blend creativity with strategic marketing to drive memorable event experiences and elevate our brand presence.
• Enjoy embracing a proactive, team-oriented mindset to foster collaboration and enhance event strategies.
• Stay abreast of marketing trends, seeking new ways to enhance your skills and elevate our event marketing initiatives.
• Want to be on the forefront of blockchain analytics and play a key role in getting our compliance capabilities in the hands of the right customers.

Our ideal candidate has:

• Experience working cross-functionally to deliver a variety of high-performing virtual and in-person events, from planning to execution and measurement.
• The ability to write engaging and effective marketing copy across a range of channels, including email, social media and website.
• A strong understanding of the B2B buyer journey and buying behaviors.
• Marketing automation experience, preferably Hubspot.
• Experience of other marketing tools and technology, including Zoom.
• Uses AI to drive better/ quicker/ more performant event outcomes.

Bonus points for

• Experience in paid and organic social media, particularly LinkedIn.
• Previous experience or knowledge of B2B government marketing.

Job Benefits

How We Work

• $1,000 Learning & Development budget to use on anything (agreed with your manager) that contributes to your growth and development.

• Holidays: 25 days of annual leave + bank holidays
• An extra day for your birthday
• Enhanced parental leave: we provide eligible employees, regardless of gender or whether they become a parent by birth or adoption, 16 weeks fully-paid leave

• Private Health Insurance - we use Vitality!
• Full access to Spill Mental Health Support
• Life Assurance: 4 times your salary to your beneficiaries
• GBP 100 cryptocurrency for you!
• Cycle to Work Scheme