European Sales Manager

Justrite; Manchester; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

A leading safety solutions company in Manchester seeks an experienced European Sales Manager to drive business development and sales growth across Europe. The ideal candidate will have over 10 years in sales, expertise in territory management, and a strong commercial mindset. This role involves building relationships with distributors, identifying new business opportunities, and leading innovative strategies in the workplace safety market. Competitive compensation and excellent benefits are offered, promoting professional growth and work-life balance.

Benefits

Flexible work options

Competitive benefits package

Annual incentive plan

Qualifications

• 10+ years of proven success in sales with a focus on territory sales management.
• Experience in a multi-channel sales environment.
• Ability to travel at 50% or greater.

Responsibilities

• Drive profitable growth that exceeds sales targets across Europe.
• Identify and partner with specialized or regional channel partners.
• Create, plan, and implement a strategy for sales growth.

Skills

Sales management

Customer focus

Territory management

Networking skills

Fluency in English

Education

Bachelor’s or Master’s degree

Business degree preferred

Tools

Salesforce

Microsoft Excel

PowerPoint

PowerBI

Job description

About Justrite Safety Group

At Justrite Safety Group, we’re more than just a collection of industrial safety companies; we’re a dynamic organization dedicated to protecting people, property, and the planet. Our ever-growing portfolio of companies collaborates to deliver advanced industrial safety solutions that set the standard for excellence.

As our business continues to grow, we continue to look for top talent to join our team as we lead the charge in revolutionizing industrial safety, ensuring that every worker returns home safe, every workplace remains secure, and our environment thrives for generations to come. With Justrite Safety Group, safety isn’t just a priority—it's our passion.

The contribution you will bring to this role

Reporting directly to the VP of Hughes Global, the European Sales Manager plays a key role in expanding business development activities and new business sales, therefore playing a key role in the company’s bottom line. Being at the forefront of our European sales, this position will focus on driving new business development in the workplace safety market encompassing B2B, distributor‑and end‑user management concentrating on the European territory. This role will create sustained growth by achieving and surpassing aggressive sales targets, expanding business reach and proactively developing new sales opportunities across the region. You will be actively participating in short and medium‑term business strategies, capable of defining future budgets, sales bridges and business plans.

About the team

As a member of our Sales team, you’ll have the opportunity to work with leading distributors and top brands in the industry, driving sales efforts that make a real impact. Our sales team is dedicated to building and maintaining strong relationships, ensuring that we deliver the best possible outcomes for our partners and customers. With a strong focus on customer satisfaction, as evidenced by our impressive Net Promoter Score (NPS), you’ll be part of a team that is recognized for its commitment to excellence and customer‑centric approach. This role offers the chance to collaborate with some of the best professionals in the field, contributing to the growth and success of a company that’s at the forefront of safety solutions.

This role is your gateway to opportunities for advancement, with the potential to grow within the organization in 3‑5 years as you make meaningful contributions to our organizational goals. We firmly believe that fostering and developing talent not only provides our associates with long‑term career opportunities but also enhances employee satisfaction and engagement. This approach strengthens organizational resilience and drives sustained business success.

What you will do at Justrite

• Drive profitable growth that exceeds sales targets across Europe.
• Identify and partner with specialized or regional channel partners in your region to assist with reaching new areas in the market.
• Create, plan, and implement a strategy in alignment with a global sales strategy that ensures short, medium, and long‑term success.
• Main KPIs— New Business Sales, Order intake, Gross Margin
• Identify new distributors and end‑users who will drive sales growth across Europe
• Educate distributor partners on how to sell Hughes’ workplace safety products.
• Conduct joint visits to end‑users with product sales specialists to educate them on our products and to help them improve their end‑user engagements.
• Partner with Inside Sales to gain entry to new accounts, but also serve long‑tail customers.
• Drive new product introductions into your assigned region by leveraging end‑user specifications, and focused channel partners.
• Identify key end‑users in targeted verticals and support Marketing to conduct Voice of Customer collection for future product development.
• Develop a growth strategy for implementation, including a focus on strategic analysis, researching market trends, targeting new relationships and preparing quarterly and annual sales forecasts and targets. Provide a clear understanding and roadmap of the business development initiatives across all industrial markets and comment on business development activities/pipeline and provide ongoing recommendations.
• Ownership for European accounts, budgetary planning and implementation and submittal for capital expenditures.
• Manage and leverage strong relationships with current clients while also developing and identifying new business opportunities.
• Develop a strong understanding of target markets, industry and companies in which market strategies can be used to attract new clients. This includes researching prospective accounts in targeted markets, actively pursuing leads and following through to a successful meeting and contract.
• Attending industry functions, association events and conferences to learn feedback on industry developments in workplace safety products and market trends. Travel as required to project sites, exhibitions, and corporate and customer offices to meet with clients.
• Identify the best reach to market via Justrite sales teams and increased distributors or agents.

Your skills and expertise

To ensure your success from day one in this role, Justrite requires the following qualifications at a minimum:

Basic Qualifications

• Bachelor’s or Master’s degree in a related field or study
• Business degree preferred
• 10+ Years of proven success in sales with over half of this in territory sales management and demonstrated experience in a multi‑channel sales environment. Experience working in a private equity‑owned company is a plus.
• Ability and willingness to travel at 50% or greater.
• Fluency in English

Preferred Qualifications

• Customer focus, ensures accountability, strategic mindset, motivating and inspiring, communicates effectively, strong commercial and financial acumen, strong networking and communication skills.
• Strong proficiency in Microsoft Office: Excel, PowerPoint, PowerBI, Salesforce and statistical analysis software. Experience building and managing sales teams, deep sales process knowledge and history of successful installation of the sales process, experience in implementing and managing a metrics‑based sales organization. Demonstrated comfort making decisions in a fast‑paced environment. Ability and willingness to travel at 50% or greater.

Compensation

The compensation will be commensurate with experience. Additionally, this role is eligible for an annual incentive plan to enhance their overall total compensation package when Justrite Safety Group and their business units achieve annual business and financial targets. At Justrite, we have an annual evaluation system that supports professional and financial growth based on achieved results and objectives.

Benefits

Our benefits package at Justrite Safety Group is designed to be the best in the industry, offering everything you need to support your career and personal well‑being. You will receive a competitive salary and benefits package. We understand the importance of work‑life balance, so we offer flexible hours and remote work options, giving you the freedom to manage your time effectively. These options vary depending on the specific roles and business needs. At Justrite, our benefits package is designed to help you thrive both in and out of the workplace.

Why Choose Justrite Safety Group

As a leading name in the safety industry, Justrite provides a platform where you can collaborate with some of the best professionals in the field, learning from experts and contributing to cutting‑edge solutions. The company's commitment to excellence and innovation ensures that you’ll be part of a team that is making a real impact. With a strong focus on career advancement, Justrite empowers its employees to thrive both personally and professionally, making it an ideal workplace for those looking to grow their careers in a meaningful and rewarding environment.

Join us and be part of a team dedicated to product excellence and making a positive impact in our company, and in our community!