Email Marketing Manager

Nightcap Group; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading hospitality group in London is looking for an Email Marketing Manager to lead their email marketing strategy. This role involves creating engaging campaigns, managing customer databases, and collaborating with cross-functional teams to enhance guest engagement. Ideal candidates have proven experience in email marketing, excellent analytical skills, and a passion for hospitality.

Benefits

£50,000 + Bonus

50% discount on food and drink

Access to Wagestream for early pay

Training and development opportunities

Qualifications

• Proven experience in email marketing, ideally within hospitality or retail.
• Hands-on experience with email marketing platforms.
• Strong understanding of CRM and customer segmentation.

Responsibilities

• Own the end-to-end email marketing strategy.
• Build and manage customer databases.
• Plan and execute engaging email campaigns.
• Analyse campaign performance and optimise ROI.
• Ensure compliance with GDPR.

Skills

Email marketing experience

CRM knowledge

Data-driven marketing

Strong analytical skills

Copywriting skills

Tools

Mailchimp

Klaviyo

Salesforce Marketing Cloud

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

What’s in it for you?

• £50,000 + Bonus
• An amazing 50% discount on food and drink across all our awesome venues.
• Deals and discounts with a wide range of businesses through our discount portal.
• Early access to your pay through Wagestream.
• 4 x salary life assurance to support your loved ones if the worst happens.
• Access to our Employee Assistance Program (EAP), including mental health, well-being and financial support.
• Training and development opportunities - we\'re invested in your success during your time with us!
• A fun, vibrant working environment with a fantastic team.

About Nightcap

Nightcap is the hospitality group with a difference - we own and operate some of the UK's most exciting late-night bars and venues. From iconic cocktail bars to high-energy late-night experiences, we\'re passionate about creating unforgettable nights out for our guests. With a growing portfolio and ambitious plans, now is the perfect time to join us and shape the future of Nightcap.

The Role

We are looking for a talented and data-driven Email Marketing Manager to lead our email strategy across the Nightcap portfolio. You\'ll be responsible for driving guest engagement, retention, and revenue through effective email campaigns and lifecycle marketing.

This is a key role within the marketing team, where you\'ll work closely with brand, digital, and commercial teams to deliver engaging, on-brand communications that bring our guests back time and time again.

Key Responsibilities

• Own the end-to-end email marketing strategy for Nightcap\'s portfolio of venues.
• Build, segment, and manage customer databases to deliver targeted and personalised campaigns.
• Plan and execute engaging email campaigns, automations, and newsletters to support venue activity, seasonal promotions, and group initiatives.
• Analyse campaign performance, report on key metrics, and optimise for conversion and ROI.
• Ensure all campaigns are compliant with GDPR and best practice in data handling.
• Collaborate with designers and copywriters to ensure creative and messaging are compelling and aligned with brand tone.
• Introduce A/B testing, dynamic content, and best practice in automation to continually improve engagement.
• Partner with commercial and operations teams to drive footfall, bookings, and spend per head through tailored email journeys.
• Monitor industry trends and competitor activity to keep Nightcap ahead of the curve.

About You

• Proven experience in email marketing, ideally within hospitality, retail, or consumer brands.
• Hands-on experience with email marketing platforms (e.g., Mailchimp, Klaviyo, Salesforce Marketing Cloud, or similar).
• Strong understanding of CRM, customer segmentation, and data-driven marketing.
• Analytical mindset with experience reporting on performance and ROI.
• Creative thinker with excellent attention to detail and copywriting skills.
• Knowledge of GDPR and email compliance.
• A proactive, self-motivated approach with the ability to manage multiple campaigns at once.
• Passion for hospitality and creating memorable guest experiences.