Email Marketing Executive

Judicium; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading education group in London is looking for an Email Marketing Executive to create and manage impactful email campaigns. You will engage learners and partners using platforms like HubSpot, and analyze campaign performance. The ideal candidate has proven experience in email marketing, excellent communication skills, and is familiar with data privacy best practices. The job offers competitive holidays, healthcare benefits, and contributions to pension plans.

Benefits

28 days holiday, increasing with tenure

Private healthcare after probation

Life insurance from day 1

Pension contributions after 3 months

Discounts on online learning resources

Qualifications

• Proven experience in email marketing, preferably in education or B2B.
• Strong understanding of CRM systems and marketing automation.
• Knowledge of GDPR and best practices in data privacy.

Responsibilities

• Plan and deliver engaging email marketing campaigns.
• Manage email workflows and automation within HubSpot.
• Monitor campaign performance and produce reports.

Skills

Email marketing experience

Proficiency in HubSpot

Data analysis skills

Excellent written communication

Attention to detail

Education

Bachelor’s Degree or certification in Marketing

Tools

HubSpot

Hootsuite

DotDigital

Job description

Vacancy Name: Email Marketing Executive (VN2331)

Location: London, UK

Employment Type: Permanent

About us

• Best Companies 2 Star 'Outstanding to Work For' award 2022
• Named among the Top 100 mid‑sized companies to work for in the UK and the Top 50 mid‑sized companies to work for in London
• Best Training Provider 2024/25 and Best Apprenticeship Employer 2024/25 at the RateMyApprenticeship awards
• Recruiter of the Year 2024 as part of the Education Investor Awards with Supporting Education Group

• Disability Confident Employer
• Investors in People Gold
• Leaders in Safeguarding Gold
• Living Wage Employer

Join Us on Our Mission

At the LMP Group, we are more than just a collection of companies. We are a community dedicated to empowering others to achieve their fullest potential. Whether you're looking to advance your education, enhance your career, or collaborate on meaningful initiatives, we invite you to join us on our mission to inspire ambition. Together, we can create inspirational journeys and delivery excellence in education.

About the job

As our Email Marketing Executive, you’ll play a key role in engaging learners, employers and partners through targeted and impactful email campaigns. Working within our in‑house marketing team, you’ll be responsible for creating, managing, and optimising email journeys that promote our apprenticeship programmes, professional training courses, school projects and employer services.

You’ll use HubSpot and other leading email platforms to design campaigns that drive awareness, nurture leads, and support learner engagement from initial enquiry through to enrolment and beyond. This is a hands‑on role that combines creativity, data analysis and marketing automation to deliver measurable results.

You’ll work closely with colleagues across marketing, sales and operations to ensure our email communications are on‑brand, compliant and aligned with wider business objectives. From A/B testing and segmentation to content personalisation and reporting, you’ll use data‑driven insights to continuously improve performance and enhance the learner and employer experience.

Reporting to the LMP Head of Marketing, this role also involves liaising with SEG marketing and HubSpot teams.

Key Responsibilities

• Plan, create, and deliver engaging email marketing campaigns that drive course enquiries, enrolments, and engagement.
• Oversee and optimise the use of HubSpot daily for the 3 LMP brands.
• Manage email workflows and automation within HubSpot, Campus, Hootsuite or similar CRM/marketing automation platforms.
• Develop and segment contact lists to target key audiences effectively.
• Create, proofread and test email content to ensure high quality, accuracy and brand consistency.
• Monitor campaign performance, analyse key metrics (open rate, CTR, conversions), and produce regular reports.
• Implement A/B testing and data‑driven improvements to enhance campaign results.
• Collaborate with design, content, and digital teams to ensure alignment across channels.
• Manage social media scheduling and engagement using Hootsuite (or equivalent platform).
• Support lead nurturing, re‑engagement, and learner retention campaigns.
• Stay up to date with email marketing best practices, GDPR compliance and industry trends.
• Support HubSpot SalesHub CRM growth and integration via email marketing and campaigns.

Skills & Experience Required

• Proven experience in email marketing, preferably within the education, training, or B2B sector.
• Proficiency in at least one of the following platforms: HubSpot, DotDigital or Hootsuite.
• Strong understanding of CRM systems, marketing automation and data segmentation.
• Excellent written communication skills and attention to detail.
• Analytical mindset with the ability to interpret campaign performance data.
• Knowledge of email deliverability, HTML templates and design principles.
• Understanding of GDPR and best practices in data privacy.
• Ability to work collaboratively across teams and manage multiple campaigns simultaneously.
• Highly organised with excellent time management and attention to detail.
• Comfortable working in a fast‑paced, collaborative environment.

Desirable Qualifications

• Batchelor’s Degree or certification in Marketing, Communications or related field.
• HubSpot, DotDigital, or Hootsuite certification.
• Experience in digital marketing, social media management, or content marketing.

What we Offer

• 28 days holiday and an extra day for each year you stay with us, up to a maximum of 33 days plus bank holidays.
• We pay for a Healthcare Plan once you’ve passed probation, which includes access to a private GP.
• From day 1, free life insurance covering up to 4× your salary.
• We’ll both add money into your pension pot after 3 months.
• Get 25% off online learning resources for year 1 to GCSE with EdPlace.
• Choose the flexible benefits you want after you’ve passed probation – this could be buying extra holiday, dental, topping up your healthcare plan, bikes, gym membership, electric cars and more as you earn.