Ecommerce Manager – Fashion Brand – High Wycombe

CVUK; City Of London; Hybrid; GBP 50,000 - 65,000; Full time

Job summary

A fast-growing fashion brand in London is seeking an experienced Ecommerce Manager to lead the growth of its direct-to-consumer channel. In this hands-on role, you will drive online sales, optimize user experience, and manage key digital performance metrics. You should have over 3 years of experience with Shopify and proven skills in UX and merchandising strategies. This position offers competitive salary and flexible working options.

Benefits

Competitive salary

Flexible working options

25 days holiday plus bank holidays

Pension scheme

Opportunity to shape and lead a new ecommerce function

Qualifications

• 3+ years managing a Shopify or Shopify Plus DTC site.
• Proven track record of improving CVR/AOV through UX and merchandising strategies.
• Strong analytical skills with experience in GA4, Data Studio, and Klaviyo.

Responsibilities

• Own day-to-day site trading and merchandising.
• Optimise UX and site navigation to improve conversion and AOV.
• Manage paid media agency and oversee retention strategies.

Skills

Managing a Shopify or Shopify Plus DTC site

Improving CVR/AOV through UX and merchandising

Strong analytical skills in GA4

Experience with Meta Ads Manager or Google Ads

Basic HTML/CSS/Liquid troubleshooting

Project management

Tools

GA4

Data Studio

Klaviyo

Shopify

Meta Ads Manager

Google Ads

Job description

We are seeking an experienced Ecommerce Manager to lead the growth and trading of a direct-to-consumer channel for a fast-growing fashion brand. This is a hands‑on role focused on driving online sales, optimising user experience, and managing key digital performance metrics.

Key Responsibilities

• Own day‑to‑day site trading and merchandising, including product launches and promotional campaigns.
• Optimise UX and site navigation to improve conversion and AOV.
• Manage paid media agency and oversee retention strategies via email/SMS.
• Analyse performance using GA4, Shopify Analytics, and reporting dashboards; present actionable insights.
• Collaborate with creative and design teams on brand assets and campaigns.
• Manage budgets for paid media and tech stack, including Shopify apps and development hours.

Skills & Experience

• 3+ years managing a Shopify or Shopify Plus DTC site.
• Proven track record of improving CVR/AOV through UX and merchandising strategies.
• Strong analytical skills with experience in GA4, Data Studio, and Klaviyo.
• Familiarity with Meta Ads Manager or Google Ads.
• Basic HTML/CSS/Liquid troubleshooting and ability to brief developers effectively.
• Excellent project management and attention to brand detail.

Benefits

• Competitive salary
• Flexible working options
• 25 days holiday plus bank holidays
• Pension scheme
• Opportunity to shape and lead a new ecommerce function