Drinks Sales Manager

WR Logistics; Devon and Torbay; Hybrid; GBP 45,000 - 52,000; Full time

Job summary

A leading drinks distributor is seeking a Sales Manager for the North Devon area. This role involves account management and new business development within the on-trade sector including pubs, bars, and restaurants. Ideal candidates will have a proven sales track record in drinks or hospitality, strong negotiation skills, and a full UK driving licence. The position offers a competitive salary with bonuses, a car allowance, and a friendly team culture.

Benefits

Competitive base salary + bonus structure

Company car or car allowance

Opportunities for progression

Regular industry training and tastings

Collaborative team culture

Qualifications

• Proven track record in sales, ideally within drinks, FMCG, or hospitality.
• Strong understanding of the on-trade sector (pubs, bars, restaurants, hotels).
• Full UK driving licence (essential).

Responsibilities

• Drive sales growth across your territory by identifying and converting new on-trade opportunities.
• Manage and grow an existing portfolio of hospitality clients.
• Build strong, consultative relationships with key decision-makers.

Skills

Sales experience in drinks or hospitality

Negotiation skills

Communication skills

Results-driven approach

Self-motivated

Job description

Overview

Sales Manager / Business Development Manager - Drinks Industry
North Devon (Field-based, with travel across the region)
Up to 45,000 per annum + Bonus + Car Allowance + Benefits

I currently have an exciting opportunity for an experienced Sales Manager with on-trade drinks industry knowledge to work for a leading drinks distributor as their North Devon Sales Manager.

As the Sales Manager / BDM, you'll be the face of the business in the region - building strong relationships with on-trade clients including pubs, bars, restaurants, hotels, and venues. You'll be responsible for both account management and new business development, ensuring your customers receive first-class service.

Responsibilities

• Drive sales growth across your territory by identifying and converting new on-trade opportunities
• Manage and grow an existing portfolio of hospitality clients
• Build strong, consultative relationships with key decision-makers
• Promote our extensive drinks portfolio and introduce new products to market
• Work closely with internal teams to ensure excellent customer service and fulfilment
• Attend industry events, tastings, and brand activations where required

About You

• Proven track record in sales, ideally within drinks, FMCG, or hospitality
• Strong understanding of the on-trade sector (pubs, bars, restaurants, hotels)
• Results-driven with a passion for the drinks industry
• Confident communicator with strong negotiation and influencing skills
• Self-motivated, well-organised, and able to manage your own diary
• Full UK driving licence (essential)

What We Offer

• Competitive base salary + bonus structure
• Company car or car allowance
• Opportunities for progression in a growing business
• Regular industry training and tastings
• A vibrant, collaborative team culture

Interested? Apply now with an up to date CV to be considered for this exciting Sales Manager opportunity.

WR Logistics are the recruitment partner for all vacancies in the logistics industry. We recruit UK wide for permanent and contract jobs.

WR is acting as an Employment Agency in relation to this vacancy.