Director of Power Markets EMEADepartment: Power MarketsReporting

Boston Consulting Group; City of Westminster; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading consulting firm in the UK seeks an Account & Commercial Marketing Manager to drive impactful ABM programs for strategic accounts. The successful candidate will manage campaign development, partner with cross-functional teams, and utilize MarTech tools to optimize results. Candidates should have 5-7 years of B2B marketing experience and a strong ability to engage stakeholders. This role offers a collaborative environment and the chance to influence business outcomes through innovative marketing strategies.

Qualifications

• 5-7 years of experience managing ABM programs.
• Experience engaging senior stakeholders and coaching teams.
• Ability to thrive in fast-moving, matrixed environments.

Responsibilities

• Identify and prioritize key accounts for ABM.
• Track program performance and ROI for senior leadership.
• Lead campaign development and end-to-end execution.

Skills

Strategic thinker with strong problem-solving skills

Proven track record in B2B marketing

Exceptional writing and content development

Strong data and analytics orientation

Education

Bachelor’s degree in marketing or related field

Tools

Marketo

Demandbase

Salesforce

LinkedIn Sales Navigator

Tableau

Job description

Job Overview

We are looking for a highly collaborative and strategic Account & Commercial Marketing Manager to help scale and evolve BCG’s Account Based Marketing program (ABM). This individual will play a central role in designing and delivering high-impact, cross-functional ABM programs for our most strategic accounts. Reporting to the Senior Manager of Account & Commercial Marketing, this role will partner closely with account teams, practice area marketers, regional marketing, and cross-functional digital experts to bring personalized, insight-driven campaigns to life. You’ll operate across all stages of the buyer journey—using creativity, data, and technology to engage decision-makers, accelerate pipeline, and drive measurable impact.

Key Responsibilities

• Identify and prioritize key accounts across ABM tiers (1:1, 1:Few, 1:Many) and drive strategic planning for each.
• Promote ABM adoption internally—acting as a trusted partner to the Senior Manager and a subject‑matter expert to internal stakeholders.
• Facilitate account strategy sessions with account teams, helping translate insights into actionable campaign plans.
• Track and articulate program performance and ROI narratives and translate into compelling slides for senior leadership.
• Proactively manage program risks and evolving scope—adapting quickly with a solution‑oriented mindset.
• Lead campaign development and execution: end‑to‑end planning, creative development, and execution tailored to client contexts and decision‑maker needs.
• Manage the onboarding process for new accounts: data validation, goal‑setting, campaign strategy, and launch.
• Ideate and implement standout ABM campaigns that resonate with C‑level decision-makers and drive tangible business outcomes.
• Serve as a quality gatekeeper—ensuring campaign assets are compelling, brand‑aligned, and conversion‑optimized.
• Own measurement and impact: turn marketing data into actionable insights that empower account teams and demonstrate program impact.
• Define and track success metrics across the ABM funnel: engagement, pipeline, velocity, and influenced revenue.
• Partner with the CX Senior Analyst to build out the client intelligence arm of ABM—translating marketing signals into insights and actions for account teams.
• Collaborate with analytics and operations teams to strengthen attribution models and program impact analysis.
• Be a power user of tech and process—leveraging BCG’s robust MarTech stack to its fullest potential and creating scalable systems for long‑term success.
• Lead the ABM tech stack across platforms including Marketo, Demandbase, LinkedIn Sales Navigator, CRM, and Tableau.
• Document scalable processes and best practices to streamline execution and knowledge‑sharing across teams.
• Partner with Enablement, Automation, and Insights teams to pilot new tools and drive innovation.
• Act as a connector across functions—building strong relationships and embedding ABM best practices across the organization.

Qualifications

• Strategic thinker with strong problem‑solving and storytelling skills.
• Confident communicator who builds trust and alignment across diverse stakeholders.
• Comfortable shifting between high‑level strategy and in‑the‑weeds execution.
• Proactive self‑starter who thrives in fast‑moving, matrixed environments.
• Bachelor’s degree in marketing, communications, or related field (preferred).
• 5‑7 years of experience in B2B marketing managing ABM programs.
• Proven track record designing and launching ABM campaigns that influence pipeline and revenue.
• Exceptional writing and content development skills—able to bring clarity, creativity, and energy to complex topics.
• Experience engaging senior stakeholders and coaching teams through change.
• Strong data and analytics orientation—shape the story that marketing results tell.
• Familiarity with ABM and MarTech tools (Marketo, Demandbase, Salesforce, LinkedIn Sales Navigator, Tableau, etc.).