Director, Digital Measurement Models and Analytics Frameworks

Coca Cola; City Of London; On-site; GBP 121,000 - 142,000; Full time

Job summary

A leading beverage company in London seeks a visionary Director of Digital Measurement Models & Analytics Frameworks. This role involves designing and implementing innovative marketing intelligence systems and requires strong expertise in consumer understanding and advanced analytics. The ideal candidate will have a minimum of 10 years in consumer research and a Bachelor's degree in a related field. This position offers competitive compensation and collaboration with industry experts.

Qualifications

• Minimum of 10 years in consumer and shopper research, 5 in technology/digital agencies.
• Experience in consumer and shopper tracking management and data analytics.
• Expertise in strategic and operational capabilities in a global environment.

Responsibilities

• Collaborate with data, research, and analytics to develop a technology-driven agenda.
• Lead cross-network teams on consumer and shopper modelling analytics.
• Develop and implement advanced statistical and machine learning models.

Skills

Analytical Thinking

Consumer Segmentation

Digital Media Strategy

Leadership

Market Research

Education

Bachelor's Sciences Degree

MBA or Master's in Data Science, Statistics, Economics, or Computer Science

Job description

Description

Summary

At The Coca‑Cola Company, we are reimaging how we harness marketing, customer, and commercial data to fuel insights that truly connect with people. We’re on a journey to build a more human‑centric, connected, and technologically advanced intelligence ecosystem – and we are looking for a visionary leader to help make it happen.

If you are passionate about advanced analytics, modern measurement methodologies, AI‑powered insight generation, and shaping the future of global consumer understanding, this is your chance to be at the forefront.

Why This Role Matters

The Director, Digital Measurement Models & Analytics Frameworks will be a key architect of our global marketing intelligence transformation, designing and implementing digitally enabled, competitively advantaged measurement systems that integrate consumption and purchase data into one seamless view. You will help us move from fragmented tracking to holistic, scalable, and precise measurement protocols – unlocking insights that power decisions across brands, categories, and markets worldwide.

This is more than a technical leadership role. It’s about influencing at scale, shaping partnerships, and inspiring teams to embrace new models, tools, and ways of thinking in a fast‑changing global environment.

What You Will Do for Us

• Collaborate with a cross‑functional community of data, research, analytics, and human insights experts to develop a transformation and technology‑driven agenda for our connected consumer and shopper marketing data.
• A Digital, Technology and Modelling Leader and steward cross‑network teams on large‑scale, digital, and technology‑driven approaches to consumer and shopper modelling analytics for our globally scaled tracking programs.
• Build capability and drive awareness and training to enhance data fluency and user satisfaction of integrated and comparable measurement protocols and systems.
• Integrate AI and ML into traditional research to automate processes and enhance capacity for learning and foresight, in collaboration with the Global Human Insights Community.
• Identify, establish and manage partnerships with leading digital research agencies and data providers, fostering innovative, technology‑driven approaches to consumer and shopper insights.
• Collaborate with the Global Marketing & C&CL Consumption & Purchase Protocols Intelligence Services team to design, curate, and test industry‑leading, technology‑enabled consumption and purchase protocols.
• Promote transparent discussions to continuously improve efficiency and effectiveness of marketing data across categories, brands, and commercial functions.
• Inspire, develop and lead a team of functional experts, fostering a culture of continuous improvement, accountability, and adaptability to rapid change.
• Develop, validate, and support the implementation of advanced statistical, econometric, and machine learning models for the Consumption and Purchase analytics teams. Ensure the accuracy, reliability, and scalability of models through rigorous testing.

Skills and Capabilities

• Deep understanding and expertise in consumer and shopper research techniques, technology‑enabled tracking methodologies, and the complete data ecosystem lifecycle.
• Future back Vision on how to apply new technologies into the operationalize briefs.
• Ability to connect multiple, disaggregated data sets and insights across consumption and purchase into a cohesive measurement system.
• Expertise in Category, Brand, Consumer, Shopper, Commercial, and Omni‑Channel domains.
• Ability to collaborate and articulate cross‑functional objectives to senior management and develop diverse network partnerships.
• Experienced in driving adoption of transformational, cutting edge, innovative solutions, approaches, and services across a global organization.
• Lead, develop and inspire a team of functional experts, model a culture of continuous improvement, personal accountability, engagement and comfort with the rapid speed of change both internally and externally to drive transformational impact.

Related Work Experience

• Minimum of 10 years of experience in consumer and shopper research 5 of which within technology and digital agencies.
• Agency experience in consumer and shopper tracking management and data analytics is desirable including developing statistical, econometrics and Machine learning models.
• Experience working in a complex, global environment, leveraging teams of internal and external resources.
• Expertise in strategic and operational capabilities with a forward‑looking perspective.

Education Requirements

• Bachelor's Sciences Degree required; MBA or Master's degree in Data Science, Statistics, Economics, Computer Science, or a related field preferable.

Why Join Us

Joining The Coca‑Cola Company in this role means stepping into the center of a global transformation in how we understand and connect with consumers and shoppers. You will :

Work at Global Scale : Partner with world‑class talent in marketing, data science, and human insights, impacting billions of consumers and thousands of brands worldwide.

Push the Boundaries of Innovation : Apply cutting‑edge AI, machine learning, and advanced analytics methodologies to solve complex commercial challenges and unlock new growth possibilities.

Make a Tangible Impact : See your work translate directly into smarter decisions, meaningful consumer connections, and measurable business results.

Here, your expertise won’t just be valued — it will help drive the future of how one of the world’s most iconic companies measures and understands the human experience.

The Coca‑Cola Company will not offer sponsorship for employment status (including, but not limited to, H1‑B visa status and other employment‑based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full‑time basis and must not require The Coca‑Cola Company's sponsorship to continue to work legally in the United States.

Skills

Analytical Thinking, Brand Positioning, Brand Storytelling, Channel Management, Channels Strategy, Communication, Competitive Assessments, Consumer Segmentation, Consumer Trends, Decision Making, Digital Media Strategy, Group Problem Solving, Leadership, Market Research, Media Planning, Microsoft Office, Quantitative Research, Retail Marketing Strategy, Social Media Strategies, Syndicated Research, Waterfall Model

Pay Range : $160,000 - $186,000

Annual Incentive Reference Value Percentage :

30