Director and Demand Generation and Field Marketing

Moody's Investors Service; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global leader in risk assessment is seeking a Marketing Manager to lead demand generation and field marketing strategy within the Banking sector. This role involves collaborating with various teams to develop effective marketing campaigns and events that drive customer engagement. Candidates should have significant experience in leading marketing strategies, proven leadership skills, and a strong analytical background. A Bachelor's degree in Marketing or a related field is required. This is a full-time position based in Greater London.

Qualifications

• Significant experience leading demand generation and field marketing.
• Proven leadership experience managing high performing teams.
• Strong analytical skills using data for campaign optimization.

Responsibilities

• Lead demand generation and field marketing strategy for Banking.
• Collaborate with senior leaders to align marketing activities.
• Oversee regional team members responsible for marketing plans.
• Ensure execution of marketing campaigns and events.
• Monitor campaign performance and adjust strategies as needed.

Skills

Leading demand generation strategy

Program and campaign translation

Event strategy shaping

Leadership of high performing teams

Stakeholder collaboration

Artificial intelligence proficiency

Analytical capability

Account-based engagement tools

Education

Bachelor’s degree in Marketing or related field

Tools

Marketing Automation Platforms (like Marketo)

Job description

At Moody's, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities. We do this by striving to create an inclusive environment where everyone feels welcome to be who they are—with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways. Moody’s is transforming how the world sees risk. As a global leader in ratings and integrated risk assessment, we’re advancing AI to move from insight to action—enabling intelligence that not only understands complexity but responds to it. We decode risk to unlock opportunity, helping our clients navigate uncertainty with clarity, speed, and confidence.

If you are excited about this opportunity but do not meet every single requirement, please apply! You still may be a great fit for this role or other open roles. We are seeking candidates who model our values: invest in every relationship, lead with curiosity, champion diverse perspectives, turn inputs into actions, and uphold trust through integrity.

Skills and Competencies

• Significant experience leading demand generation and field marketing strategy and execution across multiregional environments within Banking
• Strong competencies in translating a program / campaign strategy into demand generating and account-based oriented programs to drive business contribution
• Experience shaping regional event strategies and acting as the central coordination point for stakeholder alignment, SME input, and capacity approval with central events teams
• Proven leadership experience managing high performing teams while driving end-to-end marketing operational excellence, ensuring clear prioritization, accountability, and consistent delivery
• Advanced stakeholder and cross functional collaboration skills, with the ability to partner with Sales, SDRs, Marketing Operations, Digital, Content & Campaigns, and Product Marketing
• Demonstrated proficiency in artificial intelligence concepts, applying AI tools to streamline marketing workflows, enhance targeting, improve campaign performance, and introduce responsible AI powered solutions that address business challenges
• Strong analytical capability with experience using data to assess regional effectiveness, optimize lead processes, and improve campaign and event outcomes
• Uses DemandGen and account-based KPIs to drive optimization and efficiency of customer engagement and business contribution
  Experience working in account-based engagement, including experience with the latest tools and technologies for intent signals

Education

• Bachelor’s degree in marketing, Communications, Business, or a related field required

Responsibilities

Lead the Banking demand generation (DG) and field marketing strategy, aligning with Banking segment priorities to drive growth and customer engagement whilst working closely with the Events team to support execution

• Support the banking segment marketing leader by working in collaboration with the Product Marketing and Content & Campaigns team leads to develop a strategy for achieving MQL and new business goals, with the right execution of campaigns, events and partner marketing
• Lead alignment with senior banking sales leaders to ensure that demand generation and field marketing activities contribute to new customer acquisition and expansion of existing customers
• Lead and develop regional team members responsible for field marketing plans in Americas, Europe/Africa and APAC/Middle East
• Lead and develop team members responsible for DG strategy and setting up campaigns in Marketing Automation Platforms (MAP) like Marketo. This involves partnering with the Banking segment leads and strategy team to define the ideal customer profile, then consulting with the paid media team and marketing operations team to agree strategy & execution
• Shape the regional event strategy for the Banking segment, acting as the key point of contact for in region event alignment, SME support, and capacity signoff with the central events execution team
• Maintain a constant dialogue with the SDR team about the quality/volume of leads and, check conversion rates and average opportunity sizes.
• Continual monitoring of campaign and event performance, interrogating outcomes and proactively adjusting to achieve MQL and new business goals
• Work with team members to implement new intent monitoring technology to support account-based marketing

About the team

Our Marketing team is responsible for driving demand generation, brand awareness, and go to market strategy across Moody’s
We partner closely with the Banking Segment to execute programs that support growth, deepen customer relationships, and expand Moody’s impact in the financial services ecosystem

Moody’s is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender expression, gender identity or any other characteristic protected by law.

Candidates for Moody's Corporation may be asked to disclose securities holdings pursuant to Moody’s Policy for Securities Trading and the requirements of the position. Employment is contingent upon compliance with the Policy, including remediation of positions in those holdings as necessary.