Director, Connected Commerce & Capability Transformation

Mars, Incorporated and its Affiliates; City Of London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading consumer goods company in London is seeking a senior leader in Connected Commerce. The role involves shaping strategies and leading initiatives across marketing and retail sectors. Candidates should have extensive experience in omnichannel marketing and a proven record of building capabilities. This position offers competitive pay, strong support for development, and the chance to influence significant business impact.

Benefits

Best-in-class learning and development support

Industry competitive salary

Company bonus

Qualifications

• 10+ years in omnichannel marketing, Digital Commerce or related role.
• Experience in building new capabilities and leading initiatives.
• Strong knowledge of retail content and shopper journeys.

Responsibilities

• Define short- and long-term vision for Connected Commerce.
• Develop tools and workflows across teams.
• Establish KPIs and measurement frameworks.

Skills

Omnichannel marketing

Digital Commerce

Shopper marketing

Data interpretation

Cross-functional leadership

Job description

Job Description:

We’re creating a brand-new capability at the heart of our business and agency-ecosystem transformation: Connected Commerce. This is a pivotal leadership role that will shape how we go to market, connect with shoppers, and future-proof our growth across channels.

As the first to stand up this capability and future vision, you’ll be both strategist and builder — bringing teams together, turning vision into action, and driving impact at the intersection of retail, media, DCOM, shopper marketing, content, data, and tech.

You’ll pioneer a capability that bridges disciplines, inspires adoption, and delivers lasting impact across the business, positioning us to stay ahead in a rapidly evolving retail landscape.

Primary Objectives

• Define and embed the Connected Commerce vision and operating model – establishing it as a core enterprise capability that unites strategy, execution, and measurement across channels.
• Act as a transformation leader and capability owner, shaping both the long-term roadmap and near-term implementation to accelerate omnichannel growth.
• Integrate retail content and commerce strategy into the end-to-end planning process — ensuring consistent, insight-led activation across the physical and digital shelf.
• Bridge critical functions — Shopper Marketing, Brand, Media, Sales, Retail, DTT, and Agency Partners — to enable truly connected consumer and customer experiences.
• Lead omnichannel shopper strategy and campaign development, ensuring alignment with planning frameworks, performance goals, and customer priorities.
• Build and scale performance measurement frameworks — connecting data, insights, and analytics to inform planning, activation, and real-time optimization.
• Champion capability adoption and continuous improvement, engaging senior stakeholders, markets, and global teams to embed new ways of working and unlock sustained business impact.

Key Responsibilities

• Strategy Development: Define short- and long-term vision for Connected Commerce. Outline capability roadmap and maturity milestones.
• Capability Build: Develop tools, workflows, and ways of working across teams. Identify process gaps and lead solution design.
• Content & Planning: Integrate retail content and shopper priorities into the end-to-end planning process. Define how these are represented in campaign briefs and execution.
• Cross-functional Leadership: Partner across Brand, Shopper, Sales, Media, Retail, and DTT to ensure alignment and cohesion in planning and delivery.
• Performance & Insights: Establish KPIs and measurement frameworks. Surface actionable insights for future planning and budget optimization.
• Transformation & Change Management: Lead upskilling, change management, and communication efforts to embed this capability across the organization.

Profile & Qualifications

• 10+ years in a unique combination of omnichannel marketing, Digital Commerce, instore- shopper marketing, or related customer marketing and commercial leadership role—preferably within CPG, and or retail environments.
• Demonstrated success inbuilding new capabilities, leading cross-functional initiatives, and navigating complex organizations.
• Strong knowledge ofretail content, shopper journeys, and commerce activation—from strategy through to shelf and measurement.
• Experience managingcross-functional or matrixed teams, including external partners (e.g., agencies, platforms).
• Comfortable working withdata and performance metrics—able to interpret and act on insights.
• Highly collaborative, pragmatic, and able to lead through influence, not just authority.
• Thrives in ambiguity and motivated by building new, enduring value.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.