Direct Trading Initiatives Manager

Aviva; Greater London; Hybrid; GBP 55,000; Full time

Job summary

A leading insurance company in Greater London is seeking a Direct Trading Initiatives Manager to drive customer-focused initiatives and enhance premium income. The role involves crafting strategies and collaborating with stakeholders to ensure impactful results. Key qualifications include a strong knowledge of the insurance market and proven leadership skills. Competitive salary and benefits package included, along with a bonus opportunity and flexible working options.

Benefits

Bonus opportunity - 10% of annual salary

Generous pension scheme

29 days holiday plus bank holidays

Aviva-funded Private Medical Benefit

Discount on Aviva products

Free Aviva shares

Supportive policies including parental leave

Flexible benefits including sustainability options

Paid volunteering days

Wellbeing support

Qualifications

• Proven ability to manage risks and identify trends in the insurance market.
• Experience in delivering measurable impact through initiatives.
• Ability to work closely with internal and external stakeholders.

Responsibilities

• Help grow premium income and customer numbers for Aviva Signature products.
• Design and launch new initiatives across direct channels.
• Drive trading performance and deliver impactful projects.

Skills

Strong knowledge of the insurance market

Understanding of regulatory legislation

Proven ability to lead and influence virtual teams

Track record of turning strategy into actionable plans

Proactive problem-solving

Strong stakeholder collaboration

Job description

Direct Trading Initiatives Manager

Salary: circa £55,000 (depending on location, skills, and experience)

Closing date: January 4th, 2026.

This is a great job for someone who has strong knowledge of the insurance market and thrives on shaping customer-focused initiatives. If you’re confident leading virtual teams, influencing stakeholders, driving change to bring financial impact, turning strategy into action, this could be your next step.

A bit about the job:

You’ll join our Retail Direct team to help grow premium income, profitability and customer numbers for Aviva Signature products (Motor/Home/Travel/PA). Your role is all about driving trading performance by designing and launching new initiatives/propositions across our direct channels. You’ll work closely with internal and external stakeholders to deliver projects that make a measurable impact. From spotting trends to managing risks, you’ll keep us ahead of the curve and accountable for results.

Skills and experience we’re looking for:

• Strong knowledge of the insurance market.
• Understanding of regulatory legislation and ability to take initiatives to market in a compliant way.
• Proven ability to lead, influence, and motivate virtual teams.
• Track record of turning strategy into actionable plans with clear commercial outcomes
• Ability to drive progress in dynamic environments through proactive problem-solving and strong stakeholder collaboration.

What you’ll get for this role:

Our purpose - with you today, for a better tomorrow – is a promise we make to our colleagues too. And one of the ways we live up to that promise is by investing in you. We have so much to offer when it comes to being an Aviva colleague.

• Starting salary circa £55,000 (depending on location, skills, experience, and qualifications)
• Bonus opportunity - 10% (D grade) of annual salary. Actual amount depends on your performance and Aviva’s.
• Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in.
• 29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days
• Aviva-funded Private Medical Benefit to help you get expert support when you need it
• Make your money go further - Up to 40% discount on Aviva products, and other retailer discounts
• Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme
• Brilliantly supportive policies including parental and carer’s leave
• Flexible benefits to suit you, including sustainability options such as cycle to work
• Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others
• We take your wellbeing seriously with lots of support and tools

Take a look to learn more. Put a salary into this calculator to see what your total Aviva Reward could be.

Aviva is for everyone:

We’re inclusive and welcome everyone – we want applications from all backgrounds and experiences. Excited but not sure you tick every box? Even if you don’t, we would still encourage you. We also consider all forms of flexible working, including part time and job shares.

We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working – spending at least 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues.

To find out more about working at Aviva take a look here

We'd love it if you could submit your application online. If you require an alternative method of applying, or if you have queries in relation to the vacancy, please email [e-mail].