Direct Marketing Officer - Regular Giving (Lottery & Lead Generation)

Battersea Dogs & Cats Home; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

An animal welfare charity in London is seeking a Direct Marketing Officer to manage and deliver high-standard marketing campaigns for fundraising. This role involves recruiting, retaining, and upgrading regular donors through various marketing methods. The charity offers a hybrid working model, numerous employee benefits, and support for professional and career development. Ideal candidates will have experience in direct marketing and a passion for animal welfare.

Benefits

28 days of annual leave plus paid public holidays

Discounted gym memberships

Employee Assistance Programme

Generous pension contributions

Free healthcare cash plan

Interest-free season ticket loans

Qualifications

• Experience managing direct marketing campaigns.
• Ability to recruit and retain regular donors.
• Strong understanding of various marketing methods.

Responsibilities

• Manage high standard direct marketing campaigns.
• Encourage regular monthly donations.
• Work with various marketing methods for donor engagement.

Skills

Campaign management

Direct marketing

Donor recruitment

Digital marketing

Job description

Battersea is entering an exciting phase of innovation and transformation as we continue into the second year of our new five-year strategy. Our fundraising team bridges the journey of the animals in our care with the wider public, demonstrating how their contributions enable us to support every dog and cat.

We currently have a permanent opportunity for someone to join us as a Direct Marketing Officer - Regular Giving (Lottery & Lead Generation).

As part of this role, you will manage and deliver a series of high standard direct marketing campaigns across our Regular Giving programme. You will be recruiting, retaining and upgrading regular donors to generate agreed income through a variety of direct marketing methods such as direct dialogue, DRTV, digital, and direct mail. You’ll also be encouraging regular monthly gifts or support via one of our main products such as general Regular Giving and Sponsorship, our Lottery, Value Exchange programme and other methods of committed giving as they arise.

What we can offer you:

• 28 days of annual leave (plus 8 days paid public holidays) per year.
• Discounted gym memberships and cycle to work schemes.
• Employee Assistance Programme and access to Wellbeing Resources.
• Generous pension contributions – up to 10% employer contribution.
• Free healthcare cash plan, where you can claim for a range of treatment including dental, optical, physiotherapy, chiropody and acupuncture every year.
• Annual interest‑free season ticket loans.

We are also committed to providing learning and development to our employees. During your time with us, we provide support for your professional and career development, including access to digital and in‑person training programmes, leadership and management training, mentoring and much more.

Hybrid working model:

We operate a 50% onsite hybrid working model, with our office‑based staff splitting their time between site based and home working. This enables our office‑based staff to balance the benefits of home working with onsite collaboration and maintaining a connection to our cause.

Diversity and inclusion:

We are committed to providing a welcoming and inclusive experience for all staff, volunteers and trustees and those hoping to join us. We operate an anonymised shortlisting process and actively seek to ensure our process is fair and equitable for all. We understand the value of diverse voices, perspectives and experiences to help us deliver even more for our dogs and cats, and we welcome applicants from all sections of the community.

Disability Confident Committed Employer:

As a Disability Confident Committed Employer we will ask about any adjustments you may need at application and/or interview stage, and if you are offered a role with us, we’ll talk to you about any workplace adjustments you may need to help you perform at your best. If you would like to talk more about this, please contact [e-mail] or call us on 020 3887 8341.

More about us:

At Battersea, we aim to never turn away a dog or cat in need of help. We give each one lots of love, expert care and get to know their characters and quirks so we can find them a new home that’s just right for them. Join us and help us be here for every dog and cat, wherever they are, for as long as they need us.

Acceptable use of AI:

At Battersea, we value expertise. We recognise each candidate that applies to us will have a range of expertise they can offer us, so we want to hear about this in your own words. We understand the support that generative artificial intelligence (AI) software can offer but it can also lead to numerous applications presenting as generic and impersonal. This makes it difficult to gain understanding of your unique experience.
To best showcase yourself, we encourage you to write your responses without the assistance of AI. If you require the use of AI software to aid in completing your application, we ask you use the generative responses as a prompt for writing your answers and avoid copying and pasting. You must also ensure the information presented in your application accurately reflects your experience.

Closing date:

11th January 2026. All applications must be submitted before the closing date advertised. We reserve the right to close the vacancy early if a high volume of applications is received.

Interview date(s):

w/c 19th January 2026

For full details on the role, please download the recruitment pack.

To apply for the role, please click the "Apply Now" button below.