Direct Channel Marketing Manager

Key Group; United Kingdom; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading financial services group in the UK is seeking a Direct Channel Marketing Manager to drive marketing campaign performance. This role involves planning and executing high-performing email and direct marketing campaigns while closely working with stakeholders to meet volume targets. The ideal candidate should possess strong experience in marketing automation, lead generation, and data analysis. The position offers benefits including 25 days holiday, healthcare, and a pension plan.

Benefits

25 days holiday

Additional holiday purchase scheme

Tier 1 pension

Health cover

Life Assurance

Qualifications

• Proven experience delivering email and direct marketing campaigns end‑to‑end.
• Strong commercial focus with a track record of lead generation and conversion.
• Confident working autonomously and managing multiple priorities.

Responsibilities

• Plan, build and deliver email, SMS and direct mail campaigns.
• Translate commercial targets into effective campaign structures.
• Manage campaign setup and delivery in Dotdigital and MSD365.

Skills

Email marketing

Direct marketing

Data analysis

Lead generation

Project management

Tools

Dotdigital

MSD365

Job description

Key Partnerships is part of the Key Group, one of the UK's leading financial services groups supporting customers in and approaching retirement. We work with intermediaries to provide specialist equity release expertise and whole-of-market access.

We're looking for a Direct Channel Marketing Manager to join our Direct Channel Marketing team, with a primary focus on driving volumes for Key Advice, while supporting Key Partnerships activity where required.

The Role

This is a hands‑on, standalone role responsible for translating business objectives into high‑performing email and direct marketing campaigns. You'll work closely with stakeholders across Advice, Partnerships and the outbound customer teams to deliver integrated campaigns that achieve monthly volume targets.

You'll own campaigns end‑to‑end - from planning and build through to delivery, optimisation and reporting - using Dotdigital and MSD365.

Key Responsibilities

• Plan, build and deliver email, SMS and direct mail campaigns, including automated, trigger‑based and lead‑nurture journeys
• Translate commercial targets into effective campaign structures and customer journeys
• Manage campaign setup and delivery in Dotdigital and MSD365
• Work closely with outbound teams to align marketing activity with contact strategies
• Optimise performance through testing, analysis and continuous improvement
• Develop and optimise landing pages to support campaign activity
• Track and report on campaign performance, using insight to drive decisions and results

About You

Proven experience delivering email and direct marketing campaigns end‑to‑end

Strong commercial focus with a track record of lead generation and conversion

Confident working autonomously and managing multiple priorities

Analytical, curious and comfortable using data to optimise performance

Proactive, adaptable and able to make clear, informed decisions

Core values

• Ambitious - to break ground to help our customers enjoy a better retirement.
• Supportive - relationships are key to everything we do.
• Personal - going above and beyond to offer exceptional service.
• Integrity - honest, true and transparent in all our relationships.
• Responsive - whatever the challenge we'll deliver the right result.
• Expert - experts in our field, our thirst for knowledge never stops

Benefits

• 25 days holiday, plus bank holidays. Rising to 28 based on length of service.
• Additional holiday purchase scheme
• 1 charity day
• Tier 1 pension (5% Employee, 8% Employer)
• AXA Exec (Self) Health cover
• Life Assurance
• Rewarding Staff Referral Scheme
• Long Service Award
• Enhanced Maternity & Paternity Pay