Digital Solutions Lead

UCB S.A.; Slough; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A global biopharmaceutical company is seeking a Digital Solutions Lead to drive omnichannel data and analytics in the UK and Ireland. The role involves planning content roadmaps, supporting cross-functional teams, and maintaining campaign performance analytics. The ideal candidate should have a Bachelor's degree in business or digital marketing, alongside several years of digital experience, particularly within the UK and Ireland. Offering a hybrid work model, this company prioritizes collaboration and value creation for patients.

Benefits

Hybrid work model

Inclusive and supportive culture

Career growth opportunities

Qualifications

• Several years of experience in a digital working environment in the UK and Ireland.
• Passionate about digitalization and transformative processes.
• Extensive knowledge of digital communication channels.

Responsibilities

• Plan omnichannel content roadmap for marketing materials.
• Support cross-functional teams with journey planning.
• Track campaign performance and perform analytics.

Skills

Digital marketing knowledge

Communication channels expertise

Campaign management

Analytics proficiency

Salesforce Marketing Cloud

Education

Bachelor's degree in business or digital marketing

Tools

Google Analytics

Salesforce Marketing Cloud

Job description

The Digital Solutions Lead is a critical role in driving our omnichannel data & analytics driven Go-to-Market model and in innovating the way we collaborate and interact with our customers. You will be responsible in helping Solutions teams to develop and optimize usage of current channels and identify new channels to reach their business goals across the UK and Ireland. The candidate should be very familiar with the digital marketing landscape and knowledge to support our business goals by acting as digital business champion building organizational sense-of-urgency in realizing our potential in the digital landscape in both UK and Ireland geographies.

Who you'll work with

You will report into the Franchise Head - Rheumatology.

What you'll do

• Omnichannel content roadmap planning (emails, website, third-party media, social media, and digital materials) with a relevant narrative sequence to elevate Share of Voice
• Supporting cross-functional teams (commercial, medical, access) with journey planning and implementation
• Targeted orchestration to maintain sensible touchpoints across the Rheumatology portfolio
• Campaign performance tracking and post-campaign analytics for continuous refinement
• Creating, monitoring, optimising and reporting on multichannel campaigns leveraging Sales Force Marketing Cloud

Qualifications

• Bachelor's degree in business or digital marketing and digital communication required - Completed studies in digital management, business informatics or a comparable qualification
• Several years of relevant experiences in a digital working environment at a company or agency side - ideally within the UK and Ireland environment
• Passionate about digitalization and transformative processes with an advanced knowledge of related trends
• Extensive comprehension of different digital communication channels and ability to use them
• Experience with a marketing automation tool and Google Analytics, especially Salesforce Marketing cloud, is a significant advantage

Are you ready to 'go beyond' to create value and make your mark for patients? If this sounds like you, then we would love to hear from you!

UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are over 9.000 people in all four corners of the globe, inspired by patients and driven by science. Why work with us? At UCB, we don't just complete tasks, we create value. We aren't afraid to push forward, collaborate, and innovate to make our mark for patients. We have a caring, supportive culture where everyone feels included, respected, and has equal opportunities to do their best work. We 'go beyond' to create value for our patients, and always with a human focus, whether that's on our patients, our employees, or our planet. Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to achieve your full potential. At UCB, we've embraced a hybrid-first approach to work, bringing teams together in local hubs to foster collaborative curiosity. Unless expressly stated in the description or precluded by the nature of the position, roles are hybrid with 40% of your time spent in the office.

UCB is an equal opportunity employer. All employment decisions will be made without regard to any characteristic protected by applicable laws. Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on [e-mail]. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.