Digital Products Marketing Manager

Chelsea Football Club; England; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading sports club in England is looking for a Digital Products Marketing Manager to enhance user engagement and revenue through digital platforms. This role involves creating market strategies for the club’s applications, managing key performance metrics, and ensuring an outstanding fan experience. The ideal candidate should have experience in digital product marketing with a B2C focus, alongside a data-driven approach. The position offers competitive benefits including annual leave and private healthcare.

Benefits

25 days annual leave (+ Bank Holidays)

Pension Contribution (5%)

Life Assurance (4 x base salary)

Private healthcare through Vitality

Cycle to Work scheme

Chelsea Ticket Membership Program

Free staff lunches

Discount on club products

Employee Assistance Program

Qualifications

• Proven experience in digital product marketing for B2C platforms.
• Strong understanding of the digital marketing mix including CRM and lifecycle marketing.
• Data-driven approach with experience in performance reporting.

Responsibilities

• Drive growth and engagement across digital products.
• Develop go-to-market strategies for the club’s mobile app.
• Manage and report on key metrics associated with marketing campaigns.

Skills

Digital product marketing

CRM

Data-driven mindset

Project management

Organizational skills

B2C marketing

App store optimization

Job description

JOB TITLE - Digital Products Marketing Manager

LOCATION - Stamford Bridge

CONTRACT - Permanent, Full Time

About the role

We’re looking for a data-driven and fan-centric Digital Product Marketing Manager to drive growth, engagement, and revenue across our suite of digital products — from the Chelsea Official app to emerging platforms and experiences. You’ll be part of a team at the intersection of marketing, product, and fan engagement, ensuring our supporters get best-in-class digital experiences that strengthen their connection with the club.

Closing date: 2nd January

We encourage you to apply as soon as possible. In the event that we receive a large number of applications, the position may be filled before the listed closing date. To avoid missing out, please submit your application at your earliest convenience.

You’ll Be (Key Responsibilities)

• Driving acquisition, engagement and total revenue associated with our official Membership offerings
• Developing and executing go-to-market strategies for the club’s mobile app, membership platforms, and other digital products.
• Partnering with the Digital Product team to own the digital product marketing calendar, coordinating across CRM, content and paid teams to drive fan adoption and engagement across digital product launches and updates
• Planning and delivering targeted campaigns to drive user acquisition, engagement, and retention.
• Developing briefs and partnering alongside Creative Studio to develop creative campaigns and assets to drive digital product and membership awareness, engagement and conversion
• Managing and reporting on key metrics associated with our digital products and related marketing campaigns, seeking to continually optimise awareness, engagement and a seamless user experience (UX).
• Owning all marketing-related activities of how the Chelsea Official App is represented on app stores and other gateways into the club’s ecosystem, including highlighting key features, ensuring all imagery is up to date and that release copy is accurate and on brand.
• Tracking performance against KPIs and continuously optimise campaigns based on data-driven insights.
• Synching regularly with Digital Product and Data teams to translate insights into actionable marketing campaigns.
• Managing in-app promotions, onboarding journeys, web and app content marketing and push notification strategy, including fulfilment of supporter contests and other activations
• Working closely with Commercial teams to unlock and prioritise new monetisation opportunities through digital platforms.
• Managing planning and execution of owned and operated Ad operations, ensuring share of voice is appropriately allocated based on club priorities
• Managing Digital Product budget, working closely with internal stakeholders to drive efficiencies and growth within budget
• Defining value propositions and positioning that resonate with fans globally.
• Championing the fan experience, ensuring every touchpoint reflects the club’s values and brand.

You’ll Have (About You)

• Proven experience in digital product marketing, ideally with B2C-facing digital platforms (apps, membership products, etc).
• Strong understanding of the digital marketing mix: CRM, lifecycle marketing, paid acquisition, and app store optimisation.
• Data-driven mindset with experience in performance reporting and campaign optimisation.
• Excellent project management and organisational skills.
• A self-starter with the ability to work both independently and alongside multiple stakeholders
• Ability to see the bigger picture and develop the right strategies, and then work alongside cross-functional teams to execute and make them happen.
• Ability to work to tight deadlines; an individual with a ‘’can-do’’ attitude who can thrive amidst dynamic conditions
• Given the nature of working in football, may be required to work outside of traditional hours from time to time.
• Knowledge of working within sport and/or football is a plus

In return: (Benefits)

• 25 days annual leave (+ Bank Holidays) After three years’ service, AL days increase to 28.
• Pension Contribution (5%)
• Life Assurance (4 x base salary)
• Private healthcare through Vitality
• C2W (Cycle to Work scheme)
• Chelsea Ticket Membership Program – enables employees to purchase tickets for home games 49 days prior to the match
• Free staff lunches at Stamford Bridge (Mon-Fri)
• Discount on club and club-affiliated products (Megastore, Nike 25% discount, Stadium Tours, onsite bar/restaurant etc)
• Employee Assistance Program, Mental Health first aiders and a strong well-being community

Our commitment to Equality, Diversity and Inclusion

At Chelsea we recognise that the diversity of our people is one of our greatest strengths and we are taking positive action to ensure our existing colleagues and job applicants can fully be themselves and bring their own unique experiences and perspectives to Chelsea FC. This means giving full and fair consideration to all applicants regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

If you need reasonable adjustments made to the recruitment process, please reach out to your recruiter, who will be able to advise and support you.

Chelsea FC is fully committed to ensuring the safety and well-being of all children, young people and adults at risk (vulnerable groups). We therefore require all successful applicants to complete a DBS Check prior to starting employment. Depending on the role, successful applicants may also be required to undergo other child protection screening where appropriate.