Digital PR Executive

Impression; Nottingham; Hybrid; GBP 24,000 - 29,000; Full time

Job summary

A leading digital marketing agency in Nottingham is seeking a Digital PR Executive to generate newsworthy content and gain media coverage. The ideal candidate is passionate about PR, possesses strong copywriting skills, and thrives in a collaborative environment. This hybrid role offers a starting salary of £24,500 and numerous benefits, including flexible work arrangements and professional development opportunities.

Benefits

4.5 day working week

Flexible, hybrid working options

Private medical insurance

Enhanced sick pay

28 days annual leave plus bank holidays

Qualifications

• Experience supporting Digital PR campaigns.
• Demonstrable creativity in past projects.
• Ability to manage workload and deliver exceptional standards.

Responsibilities

• Write press releases and long-form features.
• Audit backlinks and analyze competitors.
• Respond to journalist requests quickly.

Skills

Understanding of digital PR

Passion for PR

Creativity

Excellent copywriting

Team collaboration

Job description

Overview

Impression is a multi-award winning, high growth digital marketing agency based in Nottingham, London and Manchester. We are Digital Growth Specialists helping ambitious global brands push boundaries. We define and deliver integrated digital strategies that transform our clients from market players to market leaders. As we embark on another year of accelerated growth we’re looking for a Social Campaign Consultant to help us lead the charge.

Our agency wouldn’t be what it is today without our incredible people. Our diverse team encompasses expertise across the digital landscape which enables us to accelerate change and results, driving business growth faster. Our collaborative, creative and inclusive culture helps build our reputation as a leading digital employer and we are committed to nurturing and developing people to their full potential. Recognising that we are a part of something much bigger, we’re on a mission to use business as a force for good. We’re actively committed to creating a positive impact for our people, planet and community.

As we embark on another year of accelerated growth at Impression, we’re now looking for a Digital PR Executive to join the Impression family.

The Role

If you're a current Digital PR Executive, PR Executive, Junior Digital PR Executive or similar, this could be the role for you. Impression were recently ranked fourth in UK's Best Workplaces for Wellbeing (medium-sized companies), and we continuously strive to ensure the best possible work-life balance for our team. As a successful candidate, you will be given a clear progression path. We want rising talent to grow with us and there is ample opportunity for you to progress to the next level. We are also very proud to have been listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work.

Our Digital PR team is an integral part of our business. Working alongside our SEO and PPC teams, our digital PR executives are responsible for the generation of newsworthy content which will appeal to our clients' target audiences as well as gaining media coverage, supporting strategist and senior strategists across the team. We’re currently looking for a Digital PR Executive to join our team and contribute to our ongoing evolution and success.

Who are you?

We're looking for someone with a passion for PR, the media, marketing and a hunger to excel in this exciting role. To be considered for the Digital PR Executive role at Impression, you will need to:

• Demonstrate a good understanding of the role of digital PR in the wider marketing and search landscape
• Show a passion for PR and the news
• Share campaigns you've been involved in or have seen from the industry and explain what you liked and why they worked well
• Have some demonstrable experience supporting on Digital PR campaigns
• Show demonstrable experience of creativity
• Be skilled in managing your own workload and delivering to an exceptional standard
• Have excellent copywriting skills, with experience spanning press releases, long form features, reports etc
• Be an engaging and confident communicator
• You enjoy working with others as a part of a team, and want to continue working in a collaborative environment to meet shared goals
• Agency experience is advantageous but not essential

What You’ll Be Getting Stuck Into

• Becoming a strong storyteller – writing press releases, long-form features and attention-grabbing copy that gets people (and Google) interested.
• Driving digital impact – auditing backlinks, analysing competitors and spotting opportunities that will make our clients shine online.
• Turning data into headlines – researching, collecting and analysing data, then transforming it into fresh, newsworthy angles.
• Building quotable moments – sourcing comments, opinions and expert takes that help us cut through the noise in the media.
• Connecting with journalists – creating smart outreach lists, nurturing relationships, and learning the art of pitching with impact.
• Jumping on the news cycle – responding to journalist requests and leading quick-turnaround reactive PR that lands coverage for our clients.
• Dreaming up creative campaigns – bringing your ideas to the table, whether it’s for client projects or exciting new business pitches.
• Making your mark on our own brand – contributing to Impression’s marketing through blogs, thought pieces and campaign spotlights.
• Leveling up your skills – carving out time for self-learning, staying inspired by the best PR campaigns in the industry.
• Sharpening your SEO knowledge – getting hands-on training in on-page SEO and learning how digital PR fuels search success.

Not ticking all the boxes? Don’t worry, here at Impression we promote a culture of learning and development so we'll help you out! There is research to suggest that women and people of colour are less likely to apply for roles in which they don’t meet 100% of the requirements, but at Impression, we want to ensure everyone is encouraged to apply with us. Equity, diversity and inclusion are integral to Impression’s recruitment process, and we are committed to ensuring your experience with us is equal, fair and non-discriminatory.

Please note, this role is a hybrid role, in line with our flexible working policy. We look to hire candidates who are no more than a 90-minute journey away from our office locations to ensure your personal time is protected and that you're able to travel into the office when necessary.

STARTING SALARY: £24,500

What makes Impression different

We are proud to be listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work. Join us on our high-growth journey and be part of a culture that prioritises your health, wellbeing and personal development.

Alongside our amazing culture, here's what else makes us stand out as a great employer.

Benefits

• 4.5 day working week
• Flexible, hybrid working options - as per ways of working charter
• Private medical insurance with access to EAP
• Impression funded specialist therapy sessions, up to 6 sessions where Impression funds 50% of the cost
• Enhanced sick pay
• Access to OpenUp, a virtual therapy platform
• Enhanced parental leave
• 28 days annual leave, plus bank holiday
• Life leave – when something unexpected happens in your life and you need some paid leave
• Pregnancy loss and parental bereavement leave
• Compassionate leave
• Eye-care vouchers
• Opportunity to save on and spread the cost of new tech through Techscheme
• Travel to work scheme
• Railcard salary sacrifice scheme
• Budget for books, tools and software
• A full social calendar
• Summer and Christmas party (off-site)
• Chance to attend national and international conferences
• Top Apple equipment to use at work
• Savings on bikes and accessories through Cyclescheme
• Contributory pension scheme
• The usual agency stuff – office dogs, drinks fridge, ping pong and foosball, tea and coffee and office snacks

Diversity, Equity & Inclusion

We're listening and we're learning. We’re committed to embracing diversity and promoting equal opportunities, both within our teams and through the services we provide. We know we still have work to do. Improving fairness – in our agency and our industry – is something we’re passionate about, and we’re committed to having the conversations, making the changes and helping other businesses to do the same. We pledge to promote equal opportunities and, as per the Equality Act 2010, will not tolerate discrimination on the grounds of: gender, gender identity, marital status, sexual orientation, race, colour, nationality, religion, age, disability, caring responsibilities or beliefs. We’ll also make every effort to represent different genders, ethnicities, socio-economic backgrounds and sexualities at the events, panels and discussions we run.

Agencies

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