Digital Merchandising Manager

Booker Group; Wellingborough; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading retail company in Wellingborough is recruiting a Digital Merchandising Manager to optimize online performance. You will handle product presentation and use data analytics to drive conversions. Ideal candidates have a background in digital marketing and a customer-first mindset.

Qualifications

• Background in Digital Marketing, Digital Trading, or eCommerce.
• Confidence using analytics tools to interpret data.
• Customer-first mindset with understanding of online shopping behaviors.

Responsibilities

• Drive online sales performance through product presentation.
• Manage product listings for accuracy and completeness.
• Collaborate with teams to align merchandising with activities.

Skills

Digital Marketing

Data Analysis

Digital Merchandising

SEO Optimization

Collaboration

Tools

GA4

Adobe Analytics

Job description

We’re excited to be recruiting four newly created Digital Merchandising Manager roles to join our growing Digital Operations team. Each role will be aligned to a specific category, working closely with category teams to drive online performance and improve the customer journey.

As the Digital Merchandising Manager, you will be responsible for driving online sales performance by optimising the presentation, categorisation, and discover ability of products across digital platforms. You’ll take ownership of how products are showcased online, using data and insight to maximise conversion and deliver a seamless experience for our customers.

This is a fast-paced, high-impact role that requires strong commercial judgement, strategic thinking, and the ability to influence at all levels across the business.

• Develop and implement digital merchandising strategies tailored to your category, with a focus on driving conversion and customer engagement.
• Manage and maintain product listings, ensuring accuracy, completeness, and SEO optimisation of images, descriptions, and attributes.
• Optimise onsite search, filtering, and navigation to support different customer missions and improve product discover-ability.
• Use analytics tools (GA4, Adobe Analytics) to self-serve performance insights, identify trends, and make data-led decisions.
• Collaborate with category, trading, marketing, and supplier teams to align merchandising with promotional activity, seasonal events, and strategic priorities.
• Work with UX/UI teams and developers to enhance the digital shopping experience and support continuous improvement.
• Drive personalisation and product recommendation strategies using available tools and data.
• Conduct A/B testing to evaluate merchandising approaches and refine based on customer behaviour.
• Stay up to date with competitor activity, industry trends, and emerging technologies in digital merchandising and eCommerce.

• A background in Digital Marketing, Digital Trading or eCommerce, with a strong grasp of merchandising principles.
• Confidence using analytics tools to self-serve and interpret data to inform decisions.
• A customer-first mindset with an understanding of online shopping behaviours and digital journeys.
• Ability to work closely with category teams and influence across departments.
• A proactive, collaborative approach with a clear sense of ownership and accountability.
• Experience in B2B, FMCG, or wholesale environments is a bonus, but not essential.