Digital Media Planner: Data-Driven Campaign Strategist

Madfish; Remote; GBP 35,000 - 50,000; Full time

Job summary

A leading digital marketing agency is seeking a skilled Digital Media Planner to develop and execute comprehensive media strategies across social and search platforms. Ideal candidates will have at least 2 years of experience in digital media planning, expertise in navigating major platforms, and strong analytical skills. The role includes media strategy development, buying, and performance analysis, ensuring alignment with client objectives, and leading junior staff. This position offers a dynamic work environment focused on innovation and results.

Qualifications

• Minimum of 2 years in digital media planning and buying.
• Proven track record in managing significant paid media budgets.

Responsibilities

• Develop comprehensive media strategies that utilize paid media effectively.
• Create and manage detailed media plans and negotiate with vendors.
• Monitor and analyze campaign performance, optimizing strategies in real time.
• Collaborate closely with clients to refine media strategies.
• Lead and mentor junior staff in media planning methodologies.

Skills

Digital strategy and media planning

Google Ads

Facebook Business Manager

SEM expertise

Display advertising

Social media advertising

Programmatic buying

Analytical skills

Communication skills

Leadership

Education

Bachelor’s degree in Marketing or related field

Tools

Comscore

Nielsen

Google Analytics

Job description

A leading digital marketing agency is seeking a skilled Digital Media Planner to develop and execute comprehensive media strategies across social and search platforms. Ideal candidates will have at least 2 years of experience in digital media planning, expertise in navigating major platforms, and strong analytical skills. The role includes media strategy development, buying, and performance analysis, ensuring alignment with client objectives, and leading junior staff. This position offers a dynamic work environment focused on innovation and results.