Digital Media Planner

Madfish; Remote; GBP 35,000 - 50,000; Full time

Job summary

A leading digital marketing agency is seeking a skilled Digital Media Planner to develop and execute comprehensive media strategies across social and search platforms. Ideal candidates will have at least 2 years of experience in digital media planning, expertise in navigating major platforms, and strong analytical skills. The role includes media strategy development, buying, and performance analysis, ensuring alignment with client objectives, and leading junior staff. This position offers a dynamic work environment focused on innovation and results.

Qualifications

• Minimum of 2 years in digital media planning and buying.
• Proven track record in managing significant paid media budgets.

Responsibilities

• Develop comprehensive media strategies that utilize paid media effectively.
• Create and manage detailed media plans and negotiate with vendors.
• Monitor and analyze campaign performance, optimizing strategies in real time.
• Collaborate closely with clients to refine media strategies.
• Lead and mentor junior staff in media planning methodologies.

Skills

Digital strategy and media planning

Google Ads

Facebook Business Manager

SEM expertise

Display advertising

Social media advertising

Programmatic buying

Analytical skills

Communication skills

Leadership

Education

Bachelor’s degree in Marketing or related field

Tools

Comscore

Nielsen

Google Analytics

Job description

At MX2, we are a leading agency dedicated to crafting compelling digital marketing strategies that drive tangible results. Our team is a blend of creativity and analytical prowess, poised to transform the digital landscapes of our diverse clientele. We are currently seeking a highly skilled Digital Media Planner to enhance our media planning and execution across social and search platforms.

Position Summary:

As a Digital Media Planner, you will be responsible for developing comprehensive media strategies and executing plans that effectively utilize paid media to achieve client objectives. This role demands a high level of expertise in digital advertising, a sharp analytical mind, and a passion for innovative campaign strategy.

Key Responsibilities:

• Media Strategy Development: Craft detailed, data-driven media strategies that align with client goals and budget.
• Media Planning and Buying: Create and manage detailed media plans, negotiate with media vendors, and oversee the purchasing of media space.
• Performance Analysis: Monitor, analyze, and report on campaign performance, optimizing strategies in real time to ensure maximum effectiveness and ROI.
• Client Collaboration: Work closely with clients to understand their business needs and refine media strategies accordingly.
• Team Leadership: Lead and mentor junior staff in media planning methodologies and best practices.

Requirements:

• Experience: Minimum of 2 years in digital media planning and buying, with a proven track record in managing significant paid media budgets.
• Education: Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field.
• Skills:
• Strong aptitude for digital strategy and media planning across various platforms including Google Ads and Facebook Business Manager.
• Expertise in SEM, display advertising, social media advertising, and programmatic buying.
• Excellent analytical skills to evaluate key performance metrics and optimize campaigns accordingly.
• Proficient in using media planning tools and software (e.g., Comscore, Nielsen, Google Analytics).
• Communication: Exceptional written and verbal communication skills, with the ability to prepare detailed media plan reports and strategy presentations.
• Leadership: Experience in leading projects or teams, with strong organizational and project management skills.

Personal Qualities:

• Strategic thinker with a knack for innovation and problem-solving.
• Adaptable and capable of thriving in a fast-paced, dynamic environment.
• Team player who is also capable of working independently.