Digital Media & Operations Specialist

PURRRFECT CATTITUDE LTD; Manchester; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading pet supply company in Manchester is seeking a Marketing Professional to develop and deliver PR and digital marketing strategies. This role involves managing social media, creating promotional materials, and engaging with media relations. The ideal candidate will have a degree in a related field and experience in digital marketing or public relations. This position offers unique opportunities to integrate online and offline marketing activities.

Qualifications

• Bachelor’s degree or equivalent professional experience in a relevant field.
• Proven experience in digital marketing, PR, or social media management.
• Strong knowledge of social media analytics and content planning.

Responsibilities

• Develop PR and digital marketing strategies for the business.
• Manage social media channels and online campaigns.
• Create press releases and promotional content.

Skills

Digital marketing experience

Public relations experience

Social media management

Excellent communication skills

Education

Bachelor’s degree in Public Relations, Marketing, or related field

Tools

E-commerce platforms (e.g., Shopify, WooCommerce)

Content scheduling tools

Job description

Key Responsibilities

• Develop and deliver PR and digital marketing strategies to promote the online shop and offline workshops.
• Manage social media channels, content calendars, and online campaigns to grow brand awareness and sales.
• Create press releases, newsletters, and promotional materials consistent with the brand identity.
• Coordinate with artists, partners, and local media to support launches and events.
• Monitor analytics, track performance, and report on campaign effectiveness.
• Support operational planning, budgeting, and smooth delivery of marketing activities.

Preferred Skills & Qualifications

• Bachelor’s degree (or equivalent professional experience) in Public Relations, Marketing, Communications, or a related field.
• Proven experience in digital marketing, public relations, or social media management, ideally within consumer goods, retail, or creative industries.
• Strong knowledge of social media platforms, content scheduling tools, and analytics.
• Excellent written and verbal communication skills for creating engaging content and managing media relations.
• Ability to plan and execute campaigns that integrate online store promotions with offline workshop events.
• Familiarity with e-commerce platforms (e.g., Shopify, WooCommerce) and basic website content management.