Digital Marketing Specialist, SEM

Avantor; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading life sciences company in London seeks a Digital Marketing Specialist to deploy and analyze SEM initiatives. The candidate should possess a Bachelor's degree in Marketing and at least 5 years of hands-on SEM experience. This role involves optimizing campaigns, creating personalized ad copy, and leveraging tools like Google Ads and Analytics. The company offers a dynamic work environment focused on advancing life-changing science.

Qualifications

• Minimum 5 years experience in Search Engine Marketing (SEM).
• Google Ads or Google Analytics certification required.
• Strong understanding of e-marketing channels.

Responsibilities

• Support SEM strategy and deployment.
• Build and optimize SEM campaigns.
• Analyze customer behavior to identify ad opportunities.

Skills

Keyword research

Ad copy writing

Google Ads management

Analytical skills

Communication skills

Education

Bachelor's Degree in Marketing or Communications

Tools

Google Analytics

Google Ads

SEMrush

Moz

Google Search Console

Job description

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Digital Marketing Specialist, SEM, London

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Client:

Avantor

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

87ceb862276e

Job Views:

14

Posted:

01.08.2025

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Job Description:

The Opportunity:

The Digital Marketing Specialist, SEM deploys and analyzes digital marketing initiatives in Paid Search (PPC), Display Advertising, and related areas. The specialist will support digital advertising activities in the EU region, and assist in other regions as needed.

MAJOR JOB DUTIES AND RESPONSIBILITIES:

• Support Search Engine Marketing strategy and deployment
• Assist with building SEM campaigns
• Identify keywords with the most opportunity, optimize match types, and select the best final URL for conversions
• Analyze customer behavior and heatmaps on Google Analytics to identify advertising opportunities
• Create personalized ad copy tailored to customer attributes and behaviors
• Build analytics dashboards for SEM campaigns, analyze results, and recommend improvements
• Conduct keyword and topic research using SEO/SEM tools like SEMrush, Moz Pro, Google Ads
• Collaborate with stakeholders to optimize campaigns across products and areas
• Identify trends to improve ROI in paid search campaigns
• Support digital marketing team with paid advertising projects to maximize ROI and customer growth
• Build dashboards reporting on paid advertising metrics and insights
• Stay updated on latest advertising trends and PPC strategies

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Communications, or related field
• At least 5 years of hands-on SEM experience
• Certifications in Google Ads, Google Analytics, or similar

KNOWLEDGE, SKILLS, AND ABILITIES:

Knowledge:

• Understanding of e-marketing channels and best practices for SEM, SEO, Content Marketing

Skills/Tools:

• Google Ads/Bing Ads: keyword research, ad copy, campaign management
• Google Ads Editor: campaign and ad management
• Google Analytics and other analytics tools
• SEO tools like SEMrush, Moz, AHREFs
• Content and ad copy writing skills

Additional Skills:

• Experience working with large datasets (>1 million keywords) in Excel or SQL
• Familiarity with eCommerce metrics

Abilities:

• Excellent communication skills
• Self-driven, quick learner, organized, detail-oriented
• Ability to multitask and prioritize
• Strong relationship-building skills
• Ability to understand and immerse in product stories for campaigns
• Team player with a positive attitude
• Capable of managing multiple projects independently

WORKING CONDITIONS:

• Office environment, normal lighting and ventilation
• Workload and deadlines may cause routine strain
• Potential domestic travel, unlikely international
• Flexible working hours expected
• Mostly sedentary work, with light physical activity as needed

The above describes the general nature of the role and is not exhaustive.

Disclaimer:

This description is not exhaustive and roles may vary. Avantor is an equal opportunity employer.

Why Avantor?

Join a global team of 14,000+ passionate professionals committed to life-changing science. Our work impacts lives positively, from medical treatments to medical devices. Grow your career with us in a diverse, inclusive culture that supports your development.

EEO Statement:

We are an equal opportunity employer, committed to diversity and inclusion. Reasonable accommodations are available upon request.

Privacy Policy:

We handle your personal data according to our privacy policy. Please review it for details on data use and your rights.

3rd Party Non-Solicitation Policy:

Engaging with candidates or recruitment agencies outside our process may result in forfeiting fees. We work with preferred suppliers and do not accept unsolicited solicitations.