Digital Marketing Specialist

Zachary Daniels Recruitment; Willenhall; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading recruitment agency is looking for a Digital Marketing Specialist to join an innovative automotive company. The role involves executing digital marketing strategies, managing PPC and SEO, and engaging directly with customers. Candidates should have proven digital marketing experience, excellent communication skills, and a creative approach to marketing. A passion for cars would be an advantage.

Benefits

Competitive salary package

Pivotal role in brand growth

Variety of work in marketing and customer service

Qualifications

• Proven experience in digital marketing with a focus on Google Ads and SEO.
• Excellent written and verbal communication skills.
• Highly organized with the ability to handle multiple tasks.

Responsibilities

• Plan and execute multi-channel digital marketing strategies.
• Manage PPC campaigns and drive SEO enhancements.
• Respond to customer inquiries and assist with handovers.

Skills

Digital marketing

SEO

Google Ads

Social media management

E-commerce management

Job description

Overview

Digital Marketing Specialist | Manchester | Competitive Salary

Hours: Monday - Friday: 8:00 am - 4:00 pm | Every other Saturday: approximately 9:00 am - 12:00 or 1:00 pm

Are you a creative digital marketer ready to take the wheel and drive real impact? Our client, one of Manchester's leaders in vehicle transformation, is looking for a Digital Marketing Specialist who can boost online visibility, create standout campaigns, and keep customers engaged from first click to final handover.

This is a varied role where no two days are the same. You'll balance hands-on digital marketing with frontline customer engagement, helping to shape the growth of exciting automotive brands.

Responsibilities

• Digital Marketing (Primary Focus)
  • Plan and execute multi-channel strategies across Google Ads, SEO, social media, and website content to grow brand visibility and online e-commerce sales.
  • Manage PPC campaigns, drive SEO enhancements, and optimize paid advertising performance.
  • Oversee website updates, UX enhancements, and e-commerce store management.
  • Create and schedule engaging content, including photos, videos, stories, and reels.
  • Expand product and services reach to increase the volume of brands/products featured on the e-commerce store ("Shop Car Parts & Accessories").
  • Monitor campaign effectiveness, provide data-driven insight, and recommend improvements for continuous growth.
• Administrative & Customer Service (Secondary Focus)
  • Respond promptly to emails and calls, especially from the previous day or weekend.
  • Assist during customer car drop-offs, reviewing the diary and explaining upcoming service tasks.
  • Support car collections, offering handovers and summaries of work done.
  • Order essential stock, parts, or tools needed for incoming jobs.
  • Provide general day-to-day administrative assistance to maintain seamless operations.

What We're Looking For

• Proven experience in digital marketing, with a strong skill set across Google Ads, SEO, social media, e-commerce and website management.
• Highly organised, with the ability to balance impactful marketing initiatives and reactive admin tasks.
• Excellent written and verbal communication, with the ability to engage with customers and team members alike.
• Creative mindset, proactive with ideas to keep the brand dynamic and fresh.
• Passion for cars and vehicle customisation is a significant advantage.

Benefits

• A competitive salary package.
• A pivotal role shaping the growth of two brands.
• Hands-on work across marketing, customer service, and admin ensuring you're never short of variety.
• Involvement in a company known for premium craftsmanship, customer satisfaction, and a loyal fanbase.

Why us?

You'll be joining a business praised for its exceptional vehicle work, personable service, and attention to detail. Whether it's a full vinyl wrap, paint protection film, fleet branding, or accessories, our client ensures every job leaves the bay looking flawless and clients leave thrilled!

Note: This description reflects the information provided and has been reformatted for clarity and readability.