Digital Marketing Specialist

Keystone Education Group; Sheffield; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A global education organization is seeking an experienced Marketing Specialist to join their B2B marketing team in Sheffield, UK. This role involves planning and optimizing digital marketing campaigns, coordinating events, and developing marketing materials. Ideal candidates will have 3–4 years of B2B marketing experience, proficiency in HubSpot, and strong communication skills. Enjoy a supportive international team and hybrid work flexibility.

Benefits

Opportunities to develop your skills

Supportive international team

Hybrid work setup with flexibility

Qualifications

• 3–4 years of professional experience in B2B marketing.
• Experience using HubSpot CRM, especially Marketing Hub.
• Strong written and verbal communication skills.

Responsibilities

• Plan, execute, and optimize marketing campaigns.
• Help coordinate webinars and in-person events.
• Develop marketing collateral for higher education.

Skills

B2B marketing experience

HubSpot CRM

Paid advertising (Google Ads, LinkedIn)

Strong communication skills

Data-driven mindset

Fast-paced team adaptability

Job description

• Are you creative, curious, and constantly asking why?
• Love digital marketing, always keeping up to date with the latest developments.
• Interested in international education? Perhaps studied abroad or worked in higher ed?
• Love to come up with fresh ideas and new marketing methods?

If you answer “yes” to these questions, this role could be just right for you!

The Role

We are seeking an experienced Marketing Specialist to join our B2B Group marketing team. This role is perfect for someone with hands-on marketing experience who is ready to take the next step and own projects across paid media, automation, content distribution, and analytics.

You will work closely with colleagues across marketing, sales, and product to execute campaigns that strengthen Keystone’s brand presence and generate high-quality leads for our global sales team.

What You’ll Do

• Plan, execute, and optimize marketing campaigns across channels (organic social media, LinkedIn, Google Ads, paid social, email marketing etc.)
• Help coordinate physical and online events (webinars, in-person events, and contribute to conferences like NAFSA, EAIE, etc.)
• Develop case studies, video testimonials, whitepapers, and other marketing collateral designed to engage the higher education community
• Contribute to proposals for sessions and presentations at industry conferences such as NAFSA and EAIE
• Collaborate with content and design teams to create engaging B2B campaigns
• Manage and segment email nurture workflows and utilize marketing automation (HubSpot experience a plus)
• Track campaign performance, analyze data, and deliver actionable insights
• Support SEO and website optimization initiatives for B2B websites (e.g., keg.com)
• Stay updated on digital marketing trends to continuously improve our approach

What We’re Looking For

• 3–4 years of professional experience in B2Bmarketing experience (B2B experience)
• Experience using Hubspot CRM, especially Marketing Hub
• Paid advertising experience across Google Ads, LinkedIn, and other platforms
• Strong written and verbal communication skills (exceptional English required; additional languages a plus)
• Data-driven mindset with the ability to measure ROI and campaign effectiveness
• Comfortable working in a fast-paced, international team
• A proactive, curious marketer who is eager to learn and grow
• Experience working within international higher education or study abroad experience is a plus!

What We Offer

• A role with impact in the global higher education sector
• Opportunities to develop your skills and advance your career
• A supportive, international team with colleagues across Europe, the US, and beyond
• Hybrid work setup with flexibility

Locations: Hybrid roles offered in Barcelona, Spain, or Sheffield, UK.

Remote candidates from Spain and the UK will be considered.

How to Apply

Ready to make your mark in global education marketing? Apply now with your CV and a short cover letter telling us why you’d be a great fit.