Digital Marketing Performance Analyst

Rentokil Initial; Crawley; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A global digital marketing firm in Crawley seeks a Digital Marketing Performance Analyst to optimize performance across Paid Media, SEO, and Content. The role involves analyzing PPC, SEO, and user engagement, designing dashboards, and supporting CRO experiments. Candidates should have strong skills in GA4 and enterprise dashboarding tools. This position offers a hybrid working model and opportunities for career growth, allowing you to shape the future of digital marketing performance.

Benefits

Competitive salary

Hybrid working

23 days holiday plus 8 bank holidays

Employee Assistance Programme

Healthcare

Free parking

Qualifications

• Hands-on experience in digital marketing analytics, preferably in performance marketing or a digital agency.
• Proven experience analyzing PPC, SEO, and website behavior.
• Strong understanding of digital marketing KPIs and attribution.

Responsibilities

• Analyze PPC and SEO performance to identify trends and opportunities.
• Design and maintain dashboards to simplify data for stakeholders.
• Work with marketing stakeholders to prioritize opportunities using data.

Skills

PPC analysis

SEO performance analysis

GA4 knowledge

Dashboarding skills

Data storytelling

Tools

Qlik Cloud

Looker Studio

GA4

FullStory

Google Ads

Job description

At Rentokil Initial, we are looking for a Digital Marketing Performance Analyst to join our global Digital Marketing function. This role sits at the heart of how we optimise performance across Paid Media, SEO, CRO, and Content — helping our markets understand what works, why it works, and where to focus next.

If you love analysing PPC, SEO, GA4, CRO experiments, dashboards, attribution, and content performance, this is the perfect role to grow your career in a global organisation.

We offer a flexible, supportive environment where your development and work-life balance truly matter.

The Role: Turning Digital Marketing Data into Actionable Insight

As a key member of our Data, Insights & Analytics team, you will work closely with marketing stakeholders across global regions to uncover performance opportunities and improve decision‑making across Paid, SEO, CRO, and Content.

You will:

Deliver High‑Impact Marketing Insights

• Analyse PPC and SEO performance to identify trends, opportunities, and areas for optimisation.

• Use GA4 and behavioural analytics tools to understand user journeys and conversion pathways.

• Support CRO experiments, including uplift analysis, audience segmentation, and behavioural interpretation.

• Provide measurable insight into content performance, including asset‑level engagement patterns and conversion uplift.

Build Dashboards & Reporting that Drive Decisions

• Design and maintain dashboards in Qlik Cloud and Looker Studio.

• Create clear visualisations that simplify complex data for non‑technical stakeholders.

• Ensure reporting consistency across markets, channels, and teams.

Support Global Collaboration

• Work closely with Paid Media, SEO, CRO, Content, Product, and regional digital marketing teams.

• Help prioritise opportunities using data‑driven evidence.

• Champion insight‑led decision‑making across the organisation.

Requirements:

We are specifically seeking someone with hands‑on experience in digital marketing analytics — ideally gained in a performance marketing, SEO, CRO, digital agency, or in‑house marketing team.

Essential Experience

• Proven experience analysing PPC, SEO, website behaviour, or CRO performance.

• Strong skills in GA4, Looker Studio, and at least one enterprise dashboarding tool (Qlik, Power BI, Tableau, etc.).

• Understanding of digital marketing KPIs, attribution, and user journey analysis.

• Experience interpreting A/B test results, uplift measurement, and segmented performance.

• Ability to analyse content performance across formats, themes, and user engagement.

Technical Skills

• Qlik Cloud (preferred) or other enterprise dashboarding tools

• Looker Studio

• GA4

• FullStory or similar behavioural UX analytics tools

• Optimizely or similar experimentation platforms

• Google Ads, Search Console, and related SEO/PPC tools

• Strong Excel/Google Sheets capability

• SQL (preferred)

You will excel in this role if you are:

• Curious and analytical

• Strong in data storytelling and communication

• Comfortable collaborating with marketing stakeholders

• Proactive in identifying performance opportunities

• Passionate about digital marketing performance

Why Join Rentokil Initial?

• Global Influence: Work with markets across Europe, APAC, and the Americas.

• High Visibility: Your insights will directly influence marketing strategy and budgets.

• Supportive Culture: A collaborative environment where your ideas are valued.

• Flexible Working: Hybrid options that support work‑life balance.

• Career Growth: Opportunities to deepen your expertise in digital analytics, CRO, and performance optimisation.

Ready to Shape the Future of Our Digital Marketing Performance?

If you have the marketing analytics background we’re looking for and want a role where your insights make a real difference, we’d love to hear from you.

Apply today and help us turn data into meaningful action.

Benefits:

• Competitive salary
• Hybrid working
• Rentokil Initial Reward Scheme
• 23 days holiday, plus 8 bank holidays
• Employee Assistance Programme
• Death in service benefit
• Healthcare
• Free parking

At Rentokil Initial, our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer, actively encouraging applications from individuals from all walks of life. Our belief is that everyone irrespective of age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion or beliefs, has the potential to thrive and contribute.

We embrace the differences that make each of our colleagues unique, fostering an inclusive environment where everyone can be their authentic selves and feel a sense of belonging. To ensure that your journey with us is accessible if you have any individual requirements we invite you to communicate any specific needs or preferences you may have during any stage of the recruitment process. Our team is available to support you; feel free to reach out to ([e-mail]) if you need anything.

Be Yourself in Your Application! At Rentokil Initial, we value innovation, but we want to see the real you! While AI can help with structure and grammar, make sure your application shows your true passion and understanding of the role. A personal touch will help you stand out.