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Digital Marketing Manager - EMEA

Trek Bicycle Corporation

Milton Keynes

Hybrid

GBP 43,000 - 51,000

Full time

3 days ago

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Job summary

A leading bicycle manufacturer is seeking a Digital Marketing Manager to oversee marketing initiatives for the EMEA region. This role requires a strong background in digital marketing, leadership skills, and a passion for online customer engagement. The ideal candidate will have a minimum of 5 years of experience and a track record of building effective digital strategies across various platforms. The position offers hybrid work opportunities and comprehensive benefits.

Benefits

Training and development opportunities

25 days annual leave plus bank holidays

Employee discount scheme

Employee assistance program

Virtual GP services

Gym membership discounts

Annual paid time off for charity work

Qualifications

5+ years of digital marketing experience in consumer channels.
Strong background in digital strategy across multiple platforms.
Experience with SEO and SEM.

Responsibilities

Drive online marketing initiatives for customer acquisition.
Lead the EMEA digital team and stay updated on digital trends.
Provide strategic guidance on performance improvements.

Skills

Digital marketing experience

Digital strategy background

Paid search and paid social activities

eCommerce strategy implementation

Team management

Email marketing experience

SEO and SEM experience

Online analytics

Online lead funnels

User experience sensitivity

Experience with social networks

International business awareness

A bit about us

Trek is an awesome place to work with amazing benefits for all employees. We build only products we love provide incredible hospitality to our customers and change the world by getting more people on bikes. When youre on our team youre taken care of encouraged to learn and grow and given lots of opportunities to do so. Give us your best and well give it right back. Sound pretty sweet Then come join us!

Job Description

The role

Title: Digital Marketing Manager - EMEA

Department: Marketing

Salary: Up to 51000

Location: Milton Keynes with hybrid working opportunities

Reporting to: Marketing Director - EMEA

Position summary

The Digital Marketing Manager will be responsible for managing and strengthening Trek EMEAs digital marketing initiatives encompassing all platforms and channels for brand and Direct Owned Trek Stores (DOTS). Reporting to the EMEA Marketing Director the Digital Marketing Manager will ensure a high level of regional consistency and quality fostering an environment of shared learnings education and best-practice activities. They will balance daily relationship management and strategic engagement with digital marketing teams in the global headquarters (Madison Wisconsin) with driving and supporting local digital marketing activities. The ideal candidate should be an exceptional problem solver have a creative mind for the dynamic nature of digital marketing and be technically savvy regardless of the tools or systems in use.

Key responsibilities

Drive the EMEA business in online marketing initiatives to drive customer acquisition retention engagement and ROI measurement
Leading the EMEA digital team staying at the forefront of digital activities and innovation
Act as the digital expert for EMEA providing best practice guides and day-to-day advice on digital activities that drive brand awareness desire consumer action and ultimately sales
Coordinate data analysis and reporting requirements with the HQ data analytics team to provide transparent digital marketing data and clear performance Vs KPI including ROI
Support the management of Treks email marketing platform for product launches content newsletters and customer engagement
Provide strategic guidance on performance improvements to the Trek and Diamant websites blogs social networks and other 3rd party integrations
Provide strategic direction for Trek Owned Retail Stores digital marketing strategies
Lead new projects being implemented into EMEA such as new systems tools channels E-commerce etc..

Skills experience & attributes

5 years of digital marketing experience in consumer channels
Strong digital strategy background across multiple platforms / channels and activities
Strong experience in paid search and paid social activities
eCommerce strategy and implementation experience
Team management experience
Experience with email marketing programs
Experience with SEO and SEM
Experience with online analytics (Google Analytics Trends Webmaster Tools Website Optimizer Keyword tools URL builder)
Experience with online lead funnels (generation nurturing scoring and conversion)
Experience with the website development process (CMS landing pages microsites templates styles basic HTML & CSS)
Experience with admin of social networks
Sensitivity to user experience and design
Experience with International business (translation / localisation) is advantageous but not essential
Bring great energy and have a great sense of fun!
If you dont meet all the criteria but believe you have great value to add then let us know in a cover letter why your skillset is right for the role!

Benefits here at Trek :

Training and development opportunities
25 days annual leave plus bank holidays
Discounted employee purchase scheme on bikes parts and accessories
24 / 7 employee assistance program
24 / 7 virtual GP services and counselling services
Gym membership discounts and discounts on other health & wellbeing brands
Retail discount platform on high street and online brands including Asos Argos Sainsburys M&S John Lewis Ikea Tui Easy Jet and many more
Annual paid time off for charity work
Death in service benefit

If you have any particular requirements in respect of the recruitment or interview process please mention this in your application and we will be happy to support you.

If you like wild growth and working with happy enthusiastic over-achievers youll enjoy your career with us!

Required Experience :

Manager

Key Skills