Digital Marketing Manager

Sanderson; United Kingdom; Remote; GBP 45,000 - 60,000; Full time

Job summary

A business consulting firm in the UK is seeking a Brand and Business Development Manager. This role involves designing and executing campaigns to build awareness of services and products, generating leads, and collaborating across teams. Candidates should have experience in B2B marketing and a strong understanding of digital advertising. This is a full-time position with a remote-first policy.

Qualifications

• Experience in B2B marketing, preferably in tech, SaaS, or consultancy.
• Proven ability to generate and nurture leads.
• Comfortable with strategy and execution in campaigns and outreach.

Responsibilities

• Plan and run campaigns across multiple channels.
• Drive outreach and inbound campaigns for lead generation.
• Manage marketing collateral and ensure brand consistency.

Skills

B2B marketing

Lead generation

Campaign management

Webflow management

PPC

LinkedIn Ads

Google Ads

SEO

Sales enablement material creation

Strong communication

Job description

Overview

We’re looking for a Brand and Business Development Manager who is both strategic and hands-on. You’ll design and execute campaigns that build awareness of our client’s services and products, while also being comfortable picking up the phone, sending outreach emails, and creating opportunities directly.

Base pay range

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Location

London HQ – Remote first policy

Experience Required

• Experience in B2B marketing (tech, SaaS, or consultancy preferred).
• Proven ability to generate and nurture leads.
• Comfortable with both strategy and execution (campaigns, outreach, reporting).
• Experience in managing and optimising Webflow websites.
• Strong knowledge of PPC, LinkedIn Ads, Google Ads, analytics, and SEO.
• Ability to create high-quality innovative marketing collateral and sales-enablement material.
• Strong communicator who can work across marketing, sales, and leadership teams.
• Entrepreneurial, proactive, results-driven, and ready to grow with the business.

Responsibilities

• Plan and run integrated campaigns across PPC, LinkedIn Ads, Google Ads, and email.
• Drive top-of-funnel activity: outreach, inbound campaigns, events, and webinars.
• Support sales/BD team with targeted campaigns to generate qualified leads.
• Create and manage marketing collateral (brochures, decks, one-pagers, case studies).
• Ensure all branding and creative assets are consistent, modern, and impactful.
• Collaborate with our content specialist for thought leadership, blogs, and case studies.
• Manage website updates, landing pages, and UX improvements in Webflow.
• Track and report on web analytics, campaign performance, and lead conversion.
• Optimise website to improve lead generation and SEO performance.
• Organise and promote webinars, client events, and industry conferences.
• Represent the brand externally, building awareness in target communities.
• Work closely with the Digital Engagement Lead to align on content strategy, SEO, and messaging.
• Partner with the BD team to ensure campaigns and materials support pipeline goals.

Seniority level

Mid-Senior level

Employment type

Full-time

Industry

Business Consulting and Services

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