Digital Marketing Manager

Boots; Nottingham; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading beauty retailer in Nottingham is looking for a Digital Marketing Manager to lead their e-commerce marketing strategy. This role focuses on driving digital marketing campaigns including SEO, email marketing, and onsite content. The ideal candidate will have extensive experience in digital marketing, a data-driven approach, and will work collaboratively to support retail partners. The position offers a full-time schedule and aims to enhance the performance of all digital assets with impactful strategies.

Benefits

Generous employee discounts

Discretionary annual bonus

Retirement Savings Plan

Flexible benefits scheme

Qualifications

• Proven experience in brand or digital marketing, ideally with deliverables in content creation.
• Strong understanding of customer data platforms.
• Ability to understand human-centred decision making.

Responsibilities

• Lead the digital marketing strategy implementation for e-commerce.
• Monitor and report on channel and content performance.
• Manage a team to ensure objectives are met.

Skills

Data literate with strong analytical skills

Customer/consumer-centric

Proficiency in analytics tools

Experience in content creation

Tools

Google Analytics 360

Salesforce CMS

Adobe Experience Manager

WordPress

Job description

Digital Marketing Manager – Nottingham

Shift Pattern: Full Time

Recruitment Partner: Matt Nelligan

Closing Date: 1st December 2025

About the role

Are you ready to join the fast‑paced world of beauty? Boots is seeking a dynamic Digital Marketing Manager to join our Activation team. The role will be responsible for activating our brand and commercial priorities across our e‑commerce sites and driving our owned digital marketing channels. A focus on email marketing, on‑site content, SMS marketing and SEO for our owned websites and supporting our retail partners will allow you to collaborate daily with our creative teams to develop compelling content that truly connects. We are looking for a candidate with a proven track record in brand or digital marketing who excels in collaborative campaign planning and data‑driven decision‑making. The ideal candidate is customer‑centric and proficient in using CMS analytics and customer data platforms to achieve commercial goals.

You will see the direct impact of your work as you grow our on‑site traffic, captivate our audience with engaging content, boost conversions and elevate our SEO ranking, ultimately enhancing the performance of all our digital assets and tools.

Key Responsibilities

• Digital Marketing Execution & Campaign Planning: Lead the digital marketing strategy implementation, planning and optimisation for our e‑commerce sites and retail partners. Implement and refine customer acquisition and retention strategies through data segmentation and personalisation using the full mix of owned marketing, with a focus on onsite content, SEO, merchandising, SMS and email marketing, creating valuable information adhering to E‑E‑A‑T principles and building web authority. Brief the creative function for all onsite & owned channel assets for consistency of all digital.
• Collaboration: Work in collaboration with activation teams and commercial managers to deliver a seamless omnichannel journey.
• Technology & Data: Work closely with e‑commerce partners, IT and tech teams to enhance our onsite customer journey and experience, implementing 3P tools/services/partners that deliver enhanced customer experiences and enable in‑depth analysis of on‑site behaviour and analytics (alongside the Conversion Rate Optimiser).
• Retail & Partner Support: Support our retail partners within the area of specialism, i.e. onsite content, SEO & email.
• Performance Monitoring & Optimisation: Monitor and report on channel and content performance to make data‑driven recommendations for optimisation to improve overall traffic, engagement and conversion rates. Responsible for setting all owned channel performance KPIs.
• Budget & Resource Support: Manage budget tracking and forecasting.
• Team Management: Manage a team to ensure personal and business objectives are met.

What you’ll need to have

• Proven experience in brand or digital marketing, ideally with deliverables in content creation and/or email marketing – track record in collaborative campaign planning.
• Data literate with strong analytical skills.
• Customer/consumer‑centric with an innate ability to understand human‑centred decision making.
• Understanding of content management systems and digital marketing tools such as Teamp, Adobe Experience Manager, Salesforce CMS or WordPress.
• Experience in or exposure to Customer Data Platforms to advise on journey and personalisation goals.
• Proficiency in use of analytics tools (Google Analytics 360, GA4 or Adobe Analytics).

About No7 Beauty Company

No7 Beauty Company is made up of five iconic brands – No7, Liz Earle, Soap & Glory, Botanics and Sleek MakeUP. We believe in creating the best in beauty for everyone – we’re innovators with a passion for challenging perceptions with ground‑breaking products, proven results and positive impact. We have built a reputation on scientific innovation while being environmentally sustainable and socially responsible. We are an equal‑opportunity employer, empowering our team members to be their authentic selves as we share a culture where diversity, equity and inclusion are at the centre of everything we do.

Why Boots

At Boots we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal‑opportunity employer passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

Our Benefits

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.

Access to free 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you – find out more at (Please note any salary estimates given on third‑party sites are not provided or endorsed by Boots and may not be accurate).

What’s next

If your application is successful our in‑house recruitment team will be in touch to arrange an interview and answer any initial questions you have. If you have not been successful on this occasion, you will be notified by email.

Where a role is advertised as full‑time we are open to discussing part‑time and job‑share options during the application process. If you require additional support as part of the application and interview process we are happy to provide reasonable adjustments to help you to be at your best.