Digital Marketing Manager

Co-op Group; Manchester; Hybrid; GBP 42,000 - 48,000; Full time

Job summary

A leading retail organization in Manchester is seeking a Digital Marketing Manager to lead the marketing strategy for a new app. This hybrid role involves executing digital marketing campaigns, analyzing performance data, and collaborating with teams to enhance customer engagement. Ideal candidates have a background in digital marketing, e-commerce experience, and strong analytical skills. Competitive salary and excellent benefits are offered, including a bonus and training opportunities.

Benefits

Annual bonus based on performance

28 days holiday plus bank holidays

Pension with 10% employer contributions

Access to subsidised gym

30% discount on Co-op products

Stream: early access to earned pay

Virtual healthcare services

24/7 colleague support service

Training and career support

Cycle-to-work scheme

Qualifications

• Experience in ecommerce and digital marketing.
• Strong analytical skills for data interpretation.
• Ability to work across multiple projects.

Responsibilities

• Develop and execute e-commerce marketing strategies.
• Plan and optimize digital marketing campaigns.
• Analyze performance data and provide reports.
• Collaborate for consistent brand experience.
• Support customer retention and CRM initiatives.

Skills

Digital marketing expertise

Analytics and performance marketing

CRM and customer retention

Good Excel skills

Excellent communication skills

Tools

Google Analytics

Job description

Digital Marketing Manager £42,000 to £48,000 plus great benefits (Work Level 6A)
Manchester city centre, in this role you'll work in a hybrid way splitting your time between home, and coming into the office at least twice a week (find out more about our hybrid working policy at https://jobs.coop.co.uk/hybrid-working-policy).

We're looking for a Digital Marketing Manager to join our brand-new Quick Commerce Aggregator team. Our Peckish app makes life easier for customers by offering delivery from local independent retailers. You'll support on the end-to-end marketing strategy for the app and website as we re-launch and aim for ambitious growth targets. Expect a fast-paced, start-up feel backed by the resources of a 180-year-old organisation, plus flexible working and plenty of opportunities to learn and grow.

Why this role matters

Peckish is all about convenience and community, helping customers get what they need quickly while supporting local businesses. Your work will drive awareness, engagement, and growth for a service that connects people to their favourite retailers, creating a seamless experience and making a real difference to customers and communities.

What you'll do

• Support the development and execution of the e‑commerce marketing strategy to drive online sales, customer acquisition, and channel growth
• Support the planning, delivering, and optimising of multi‑channel digital marketing campaigns, across paid and owned media
• Support with analysing performance and customer data, providing regular reporting with clear insights and recommendations to maximise marketing efficiency and revenue
• Collaborate with internal teams and external partners to ensure seamless campaign execution and a consistent brand experience across all digital touchpoints
• Support with customer retention and CRM initiatives to increase repeat purchases and lifetime value

What you'll bring

• A background in digital marketing and experience in ecommerce
• An enthusiasm for analytics, data, performance marketing, CRM and social media
• Good Excel skills, with the ability to use formulas to analyse and interpret data
• A good understanding of Google Analytics and other web analytics tools
• Experience working across multiple workstreams and the ability to organise priorities
• Excellent communication skills, with the ability to adapt to different stakeholders
• Experience working with media and creative agencies

Why Co-op?

• An annual bonus (based on personal and business performance)
• 28 days holiday (rising to 32 with service) plus bank holidays
• A pension with up to 10% employer contributions
• Access to a subsidised onsite gym (at our Manchester HQ)
• 30% discount on Co‑op products and 10% off other brands
• Stream – early access to a percentage of your pay as you earn it
• Virtual healthcare including GP appointments, mental health support, nutrition and fitness advice
• 24/7 colleague support service
• Training and support for your development and career progression
• Cycle‑to‑work scheme

A place you'll belong

We're building diverse and inclusive teams that reflect the communities we serve. We welcome applications from everyone and are committed to creating a workplace where colleagues can feel like they belong, supported by our inclusive policies and the ways we work.

We’re proud to be part of the Disability Confident scheme and offer interviews to disabled candidates who meet the minimum criteria for a job. If you need any adjustments during the recruitment process, we’ll support you.

Learn more about our recruitment process at jobs.coop.co.uk/apply-process and our inclusion commitments at jobs.coop.co.uk/diversity-inclusion.

Please note that we may close applications for this role early.

As part of your application, you'll need to complete an online assessment. This assessment typically takes up to 50 minutes. If you're a current Co‑op colleague, this does not need to be completed.