Digital Marketing Manager

Swim England; Loughborough; Hybrid; GBP 60,000 - 80,000; Part time

Job summary

A national sports organization in Loughborough seeks an experienced Digital Marketing Manager to lead their digital strategy. The role focuses on developing and optimizing digital marketing campaigns across multiple channels to enhance brand engagement and grow course bookings. Candidates should possess strong digital marketing skills, leadership experience, and be adaptable to changing business needs. This position requires both strategic vision and hands-on execution to ensure overall success in marketing initiatives.

Qualifications

• Proven experience as a Digital or Marketing Manager.
• Experience in formulating and analyzing strategic marketing plans.
• Ability to manage external agencies and suppliers.

Responsibilities

• Lead the development of digital marketing strategies.
• Implement full-funnel marketing campaigns across various channels.
• Track and report on digital marketing KPIs.

Skills

Digital marketing

SEO

PPC

Social media management

CRM and email marketing

Content management

Communication skills

Budget management

Tools

Google Analytics

Adobe Creative Suite

Power BI

Job description

Details

• Salary up to £30,400 (£38,000 FTE)
• 4x days a week (28 hours)
• Minimum of 2x days a week on site

About the Role

We are seeking an experienced and strategic Digital Marketing Manager to lead the development and delivery of digital marketing activity across the Institute of Swimming and Swim England.

Reporting to the Head of Institute of Swimming Marketing and Communications, you will be responsible for planning, implementing and optimising insight‑led digital marketing campaigns that support organisational strategy, grow course bookings and strengthen brand engagement. You will work collaboratively across teams and with external partners to ensure a joined‑up, audience‑focused approach to digital marketing.

This role requires strong commercial awareness, excellent communication skills and the ability to balance strategic thinking with hands‑on delivery across multiple digital channels.

Key Responsibilities

In this role, you will:

• Develop and deliver a targeted digital marketing plan aligned to the strategic objectives of the Institute of Swimming and Swim England.
• Plan, develop and implement full‑funnel digital marketing campaigns across web, CRM, social media and digital advertising channels.
• Lead the development and implementation of digital strategies, including SEO, PPC, content, CRM and social media.
• Support the management and development of the Institute of Swimming brand, ensuring brand values and identity are consistently represented across IoS and Swim England.
• Develop, track and report on digital marketing KPIs, using insight to evaluate performance, identify trends and drive continuous improvement.
• Support the design and development of engaging content suitable for digital channels.
• Work collaboratively with internal teams to bring new courses to market and deliver effective launch campaigns.
• Evolve and manage the Institute of Swimming website, ensuring a positive customer journey that supports SEO and drives course bookings.
• Apply audience insight, segmentation and brand personas to improve engagement and inform contact strategies.
• Build and maintain strong working relationships across the organisation, including Business Engagement, Marketing, Communications and Membership teams.
• Manage relationships with suppliers and agencies, ensuring value for money and return on investment.
• Keep up to date with digital marketing trends and developments, providing expert advice to support business growth.
• Carry out any other duties within the scope, spirit and purpose of the role, in line with organisational policies and procedures.

Skills and Experience

Proven experience operating as a Digital or Marketing Manager or Executive across digital channels in a commercial environment.

Experience in developing, executing and analysing strategic marketing plans.

Extensive experience using a mix of paid and owned digital channels, including:

• Digital marketing, Google PPC, SEO and analytics
• Social media management and advertising
• CRM and email marketing, including the use of CRM systems
• Blog writing and content management
• Content management systems and website management
• Strong budget management and analytical skills, including experience with tools such as Google Analytics and Power BI.

Excellent written and verbal communication skills.

Strong attention to detail and a proactive, organised approach to work.

Ability to work independently and collaboratively as part of a team.

Experience managing external agencies and suppliers.

Commitment to continuous learning and keeping up to date with market changes.

Flexible and adaptable approach to changing business needs.

Experience working across both B2B and B2C environments.

Design skills, with experience using Adobe Creative Suite.

Please be advised that we cannot offer visa sponsorship and that you must have right to work in the UK to apply or be considered for this role. If you are a non-UK/EU National, you must have an appropriate working Visa to undertake employment. You must also be working within the UK to apply or be considered for this role, due to the public liability insurance Swim England holds.

Swim England is committed to inclusion and embracing the spirit of all equalities legislation. As a Disability Confident Employer, we actively encourage applications from disabled people. We recognise that the diversity of our workforce is not reflective of today’s society and we are currently operating a pilot scheme whereby applicants from ethnically diverse backgrounds can opt into our guaranteed interview scheme. Candidates that have opted into the scheme will be guaranteed an interview provided that they have demonstrated, within their application, that they meet the essential criteria for the role. When emailing the CV and cover letter, applicants from ethnically diverse backgrounds are encouraged to state they wish to ‘Opt In’ to the scheme.

Where possible, Swim England will always make reasonable adjustments for accessibility to anyone who requires it.

If you would like any of the documentation in a different format or would like to apply in a different way please get in touch. All appointments will be made on merit, following a fair and transparent process, in line with the Equality Act 2010. However, the organisation may employ positive action where candidates from underrepresented groups can demonstrate their ability to perform the role equally well.

Swim England is also committed to safeguarding and promoting the welfare of children and young people and expects all employees and volunteers to share this commitment.

How to apply

Please click the apply button to be redirected to Swim England's recruitment portal and apply online.

Your application is generated using the information you have provided in your Profile. Your CV and any additional supporting evidence will also be attached and made available to the hiring manager.

This vacancy may require the following qualifications: