Digital Marketing Manager

Blush & Bloom Talent Ltd; London; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

A leading beauty business in London is looking for a Digital Marketing Manager to drive growth through digital platforms. This hybrid role requires 3-5 years of experience in digital marketing including PPC and SEO. The ideal candidate will exhibit a data-driven mindset and a passion for the beauty industry while managing campaigns across META, TikTok, and more.

Qualifications

• 3-5 years’ experience in digital marketing.
• Proven expertise in social media platforms.
• Strong analytical and creative skills.

Responsibilities

• Lead paid campaigns on various platforms.
• Report on and optimize marketing metrics.
• Build and manage email marketing strategies.
• Ensure best UX, UI, and SEO on the website.

Skills

Digital marketing experience

PPC expertise

SEO knowledge

Email marketing

Data analysis

Job description

Digital Marketing Manager

West London – hybrid (3 days in, 2 from home)

£50,000 - £60,000 dependent on experience

Blush & Bloom are pleased to be partnered with a global beauty business who, due to recent exponential growth, are seeking a Digital Marketing Manager to focus on growth across all digital marketing platforms including Paid Media, PPC & SEO, CRM & Email, Website Management and Social Media.

You’ll be joining a team of beauty innovators with over 100 years of combined industry experience, passionate about building brands that are inclusive, sustainable, responsible - and future-facing!

Key Responsibilities

• Lead paid campaigns across META, TikTok, LinkedIn, YouTube (with agency support).
• Report on ROI, ROAS, CTR, CPC and optimise through test-and-learn frameworks.
• Build and optimise email marketing campaigns.
• Run A/B tests to improve engagement, retention and conversions.
• Manage and update content, offers, and promotions on the website.
• Ensure best-in-class UX, UI, mobile performance, and technical SEO on the website.
• Track engagement, reach, sentiment and conversion metrics on social media.
• Use insights to inform content and campaign strategy.
• Partner with e-comm agencies to optimize Amazon storefronts and campaigns.
• Drive growth via TikTok Shop, optimising product pages and campaigns.

Key Requirements

• 3-5 years’ digital marketing experience across paid, SEO, CRM and content.
• Proven expertise in META, TikTok, LinkedIn, YouTube.
• Data-driven, analytical mindset with strong creative judgment.
• Experience managing agencies and multiple stakeholders.
• Passionate about beauty, innovation, and delivering measurable results.