Digital Marketing Manager

Third Space; Greater London; On-site; GBP 45,000 - 75,000; Full time

Job summary

A luxury health club chain in London is seeking a Digital Marketing Manager to lead their member-facing marketing initiatives. This role requires extensive experience in marketing, especially in digital advertising, to enhance brand image and drive engagement through various channels. The ideal candidate will manage a team and develop effective marketing strategies to support business growth in a dynamic fitness environment.

Qualifications

• Extensive relevant experience in Marketing across both on and offline channels.
• Proven experience in paid digital advertising (Meta, Google Search, LinkedIn).
• Excellent understanding of demand/lead generation methodologies.
• Creative direction managing photo and video shoots.

Responsibilities

• Define strategy and execution for digital marketing to enhance brand image.
• Own traffic driving activity for web lead acquisition.
• Manage website content to optimize SEO strategy.
• Support Head of Club Marketing in large-scale campaigns.
• Drive secondary revenue streams via social media and paid digital.
• Support new club launches with necessary collateral.
• Manage direct reports specializing in social media and content creation.

Skills

Marketing across full marketing mix

Paid digital advertising

Demand generation methodologies

Creative direction

Team leadership

Job description

Third Space is a collection of luxury health clubs in London; individual in style, bound by a common philosophy: to provide outstanding fitness spaces that members feel are their own. Our people are the creators that bring the space to life. We’re a team of motivators, inventors, and coaches; always striving to grow and evolve. It’s not just a job, it’s a lifestyle. We inspire our members to fulfil their lives and they rely on us…and we wouldn’t have it any other way. This is our space.

Last year in marketing we have focused on elevating our digital offering by launching on TikTok and building a bigger digital presence. Alongside the opening of brand new clubs and doubling our estate in London, the evolution of Third Space is exciting, and you could be a part of it.

We’re now looking for a Digital Marketing Manager who will take the lead on our member-facing marketing initiatives. This role combines strategic oversight with hands-on leadership of the Social Media Manager and in-house Content Producer.

Working closely with the Head of Marketing , you will own Third Space’s paid and organic digital marketing activity, and drive performance to enhance brand image and reach.

Key responsibilities

• Defining strategy and execution of Third Space paid and organic digital marketing activity to enhance brand image and awareness, addressing business needs and challenges
• Owning traffic driving activity for web lead acquisition to support monthly sales targets.
• Managing the website content to ensure an optimized SEO strategy, improve educational resources & content for current and prospective members, and enhance Third Space ranking on Google and LLMs.
• Supporting Head of Club Marketing in conceptualization of large-scale brand marketing campaigns.
• Drive secondary revenue streams such as PT, Recovery Spa and Natural Fitness Foods via social media, paid digital and printed collateral. Defining strategy and ensuring execution
• Support new club launches with production of necessary collateral to support both the property and sales team with the support of direct reports
• Managing 2 direct reports - specialists in social media and content creation

About you

• Extensive relevant experience in Marketing across the full marketing mix (both on and offline, ATL and activation) preferably within a fitness or luxury leisure environment.
• Proven experience in paid digital advertising (Meta, Google Search & LinkedIn – Programmatic is a plus).
• Excellent understanding of demand/lead generation methodologies.
• Creative Direction experience, managing photo & video shoots to meet brand campaign briefs.
• Experience developing and nurturing direct reports.
• Proven track record of developing & delivering successful brand growth & lead gen strategies.
• Dynamic team leader who’s passionate about fitness.