Digital Marketing Manager

Parker Young Recruitment Ltd; Goole; On-site; GBP 60,000 - 80,000; Full time

Job summary

A recruitment agency is seeking a digital marketing manager to lead agency management, oversee digital campaigns, and optimize email marketing efforts using Klaviyo. The ideal candidate will have proven experience in digital marketing, particularly within eCommerce. This role requires strong project management skills, ability to collaborate across teams, and a confident approach to managing relationships with multiple agencies. The position is based in Goole, England.

Qualifications

• Proven experience in digital marketing, ideally within an eCommerce or consumer-focused brand.
• Confident managing multiple agencies and coordinating multi-channel campaigns.
• Proficient in Klaviyo, with hands-on experience managing automations, flows, and reporting.

Responsibilities

• Lead and manage two specialist agencies for SEO and paid social performance.
• Plan and oversee digital campaigns to align with marketing strategies.
• Manage and optimize email marketing campaigns in Klaviyo.

Skills

Digital marketing

Agency management

Email marketing (Klaviyo)

SEO

Project management

Collaboration

Job description

Key Responsibilities

• Agency Management – Lead and manage two specialist agencies:
  • SEO and paid social performance.
  • Organic social content and community engagement.
• Campaign Strategy & Delivery – Plan, brief and oversee digital campaigns across multiple channels, ensuring alignment with wider marketing and brand strategies.
• Email Marketing (Klaviyo Expert) – Manage and optimise email marketing campaigns, flows and segmentation to drive engagement, retention and revenue.
• Digital Project Management – Coordinate digital initiatives and ensure timely delivery of website updates, campaign assets and analytics tracking.
• Performance Analysis – Track and report on campaign performance, sharing actionable insights and recommendations to continually improve ROI.
• Collaboration & Communication – Partner with the wider marketing and commercial teams to ensure digital activity supports overall business goals.

About You

• Proven experience in digital marketing, ideally within an eCommerce or consumer-focused brand.
• Confident managing multiple agencies and coordinating multi-channel campaigns.
• Proficient in Klaviyo, with hands-on experience managing automations, flows and reporting.
• Skilled in SEO, paid and organic social and digital analytics.
• Strong project management and organisational skills with excellent attention to detail.
• A team player who thrives in a collaborative, fast-moving environment.

If you feel your experience is well suited to the role and would like to find out more, please do not hesitate to contact us on 0113 831 4455