Digital Marketing Manager

Blue Pelican; England; Hybrid; GBP 50,000 - 55,000; Full time

Job summary

A rapidly growing multi-brand company in Welwyn Garden City is seeking a Digital Marketing Manager to take ownership of digital strategy and campaign execution. You’ll manage digital campaigns across various channels, oversee core digital assets, and contribute to a significant website redesign. The ideal candidate will have a strong background in digital marketing with a focus on performance and user experience, ensuring campaigns deliver measurable results. This hybrid role offers the opportunity to shape digital initiatives and drive growth.

Benefits

Benefits included

Qualifications

• Experience in digital marketing roles with hands-on responsibility for performance channels.
• Proven ownership of end-to-end digital strategy from planning to execution.
• Strong background in managing websites as performance assets.

Responsibilities

• Lead digital strategy and execution including planning and optimizing campaigns.
• Own the performance of digital assets to generate enquiries.
• Shape website structure and user experience through data.

Skills

Experience in multi-site, consumer-facing sectors

Digital marketing roles with performance responsibility

End-to-end digital strategy ownership

Website management and optimisation

Good knowledge of Google Search Console

Track record in PPC and organic search

Experience in website redesign projects

Confident using analytics tools

Ability to influence teams

Test-and-learn mindset

Strong organisational skills

Tools

GA4

Job description

Digital Marketing Manager
Location - Welwyn Garden City | Hybrid (2 days in office)
Salary - circa. £50,000 - £55,000 base salary plus benefits

If you enjoy seeing how strategy turns into clicks, enquiries and commercial outcomes, you’ll find you’ll be taking on a role with plenty of substance here. Sitting close to senior decision-makers, with the remit and backing to shape how digital works across the business, not just how it’s reported.

You’ll be joining a fast-growing, multi-brand company who specialise in providing services to young families. This role is designed to give real ownership of digital performance across the entire customer journey.

The opportunity

As Digital Marketing Manager, you’ll lead digital strategy and execution end to end. That means defining the approach, selecting the right channels per campaign, optimising core digital assets and making sure every campaign earns its keep.

A major website redesign sits at the heart of the roadmap and is currently under way, re‑platfoming all brands to one platform, alongside ongoing optimisation of search visibility, local presence and conversion performance. You’ll work closely with colleagues across marketing, technology and commercial teams, acting as the connective tissue between insight, execution and results.

This isn’t a narrow performance role, nor is it purely strategic. It’s for someone who enjoys getting under the bonnet, but also wants their thinking to influence the bigger picture.

What you’ll be doing

• You’ll plan and deliver digital campaigns across paid search, paid social, SEO, email and SMS, using a test‑and‑learn mindset to continually improve ROI.
• You’ll own the performance of core digital assets, ensuring content is accurate, compelling and optimised for enquiry generation.
• You’ll be involved in a significant website project, shaping structure, content and user experience through research, data and experimentation.
• Alongside this, you’ll develop clear reporting and attribution models that track digital activity all the way through to commercial outcomes, giving stakeholders confidence in what’s working and why.

You’ll also play a key role in supporting internal teams, improving digital capability across the organisation rather than keeping expertise siloed.

Why this role stands out

There’s genuine scope here. The organisation is growing, the digital function is evolving, and this role has been created to raise the bar. You’ll have influence, visibility and the chance to leave a clear fingerprint on how digital supports long-term growth.

If you’re looking for a digital role where you can build, optimise and lead rather than just maintain, this is well worth exploring.

Who this suits

This role works best for an experienced digital marketer who is comfortable owning strategy, execution and optimisation. Someone commercially minded, data‑literate and confident working with multiple stakeholders.

You’ll likely have a strong background in managing websites as performance assets, running multi-channel digital campaigns and using analytics to drive decisions.

You don’t need to know everything on day one, but you do need the confidence to take ownership and the curiosity to keep improving how things are done.

Experience & Skills

This role suits a commercially minded digital marketer who is comfortable owning both strategy and execution, and who enjoys working at the intersection of performance, platforms and user experience.

• Experience in multi‑site, consumer‑facing or high‑consideration sectors.
• Experience in digital marketing roles with hands‑on responsibility for performance channels, digital assets and conversion optimisation.
• Proven ownership of end‑to‑end digital strategy, from planning and channel selection through to execution, optimisation and reporting.
• Experience managing and optimising websites as core commercial assets, including CRO, UX improvement, SEO fundamentals and content performance.
• Good knowledge of Google Search Console.
• A solid track record of delivering measurable growth through PPC, paid social, organic search and other digital acquisition channels, with a clear understanding of ROI and attribution.
• Experience leading or heavily influencing website redesign or redevelopment projects, working with agencies and internal stakeholders.
• Confident using analytics and insight to drive decisions, including tools like GA4.
• Experience designing and interpreting dashboards and reports for a range of stakeholders, from senior leadership to operational teams.
• Ability to influence across commercial, technical and creative teams.
• Confidence working in environments with multiple locations, brands or operational units, where consistency and local nuance both matter.
• A test‑and‑learn mindset, comfortable running experiments, learning from failure and iterating quickly.
• Strong organisational skills, with the ability to manage multiple priorities, projects and deadlines simultaneously.