Digital Marketing Lead

Wayve; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading AI technology firm in London is looking for a Digital Marketing Lead. In this full-time role, you will enhance the company's digital presence through strategic campaigns. Ideal candidates have 8+ years of experience in digital marketing with a strong focus on SEO, analytics, and project management. The hybrid work model supports a balance between office collaboration and remote work.

Qualifications

• 8+ years’ experience in digital marketing, with proven success managing multi-channel campaigns.
• Strong knowledge of SEO, SEM, paid media, web management, and email marketing.
• Experience using analytics tools to measure and optimise performance.

Responsibilities

• Lead digital marketing strategy and execution across web, social, email, SEO/SEM, and paid media.
• Own the company website and digital ecosystem, ensuring content and performance align with brand objectives.
• Plan, launch, and optimise digital campaigns that drive awareness and engagement.

Skills

Digital marketing

Project management

SEO

Analytics

B2B demand generation

Tools

Google Analytics

HubSpot

SEMrush

Job description

At Wayve we're committed to creating a diverse, fair and respectful culture that is inclusive of everyone based on their unique skills and perspectives, and regardless of sex, race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, veteran status, pregnancy or related condition (including breastfeeding) or any other basis as protected by applicable law.

About us

Founded in 2017, Wayve is the leading developer of Embodied AI technology. Our advanced AI software and foundation models enable vehicles to perceive, understand, and navigate any complex environment, enhancing the usability and safety of automated driving systems.

Our vision is to create autonomy that propels the world forward. Our intelligent, mapless, and hardware-agnostic AI products are designed for automakers, accelerating the transition from assisted to automated driving.

In our fast-paced environment big problems ignite us—we embrace uncertainty, leaning into complex challenges to unlock groundbreaking solutions. We aim high and stay humble in our pursuit of excellence, constantly learning and evolving as we pave the way for a smarter, safer future.

At Wayve, your contributions matter. We value diversity, embrace new perspectives, and foster an inclusive work environment; we back each other to deliver impact.

Make Wayve the experience that defines your career!

The role

We’re looking for a creative, analytical Digital Marketing Lead to own and scale our digital presence across channels. This role will be responsible for building and executing digital strategies that grow awareness, engage audiences, and generate measurable impact as we bring autonomous driving technology to the world.

You will design and deliver campaigns across web, social, email, paid media, and emerging digital platforms - optimising performance through data-driven insights and continuous experimentation. This role will sit at the intersection of brand storytelling, demand generation, and analytics, making sure our digital footprint reflects Wayve’s leadership in AI and autonomy.

As part of the founding Marketing team, you’ll work closely with Communications, Operations, and Product to craft digital experiences that resonate with global audiences - from automakers and investors to researchers, policymakers, and the public.

Key responsibilities:

• Lead digital marketing strategy and execution across web, social, email, SEO/SEM, and paid media.
• Own the company website and digital ecosystem, ensuring content, UX, and performance align with brand and business objectives.
• Support with blog writing, social copy/editorial calendars and website copy
• Plan, launch, and optimise digital campaigns that drive awareness, engagement, and lead generation.
• Manage analytics and reporting for digital channels, providing insights and recommendations to improve ROI.
• Partner with Marketing Operations to ensure campaign tracking, attribution, and data integrity.
• Collaborate with Communications to align digital campaigns with product launches, partnerships, and corporate milestones.
• Explore and pilot new digital channels, tools, and content formats to keep Wayve’s marketing innovative and future-facing.
• Manage external agencies and vendors to deliver best-in-class creative and media performance.
• Build and maintain editorial calendars across digital platforms, ensuring consistent and impactful brand voice.

About you

• 8+ years’ experience in digital marketing, with proven success managing multi-channel campaigns.
• Strong knowledge of SEO, SEM, paid media, web management (CMS), email marketing, and social platforms.
• Experience using analytics tools (Google Analytics, SEMrush, HubSpot, etc.) to measure and optimise performance.
• Excellent project management and organisational skills; able to juggle multiple campaigns at once.
• Ability to balance creativity and data - crafting compelling content while being metrics-driven.
• Strong collaboration skills with experience working across Marketing, Product, and Sales teams.
• Comfortable with fast-paced environments and ambiguity, with a bias for action and ownership.
• Experience in automotive, autonomy, AI, or deep tech industries.
• Familiarity with global campaign execution across UK, US, Europe, and Asia.
• Background in account-based marketing (ABM) or B2B demand generation.
• Skills in design, video editing, or other creative production.

This is a full-time role based in our office in London. At Wayve we want the best of all worlds so we operate a hybrid working policy that combines time together in our offices and workshops to fuel innovation, culture, relationships and learning, and time spent working from home. We operate core working hours so you can determine the schedule that works best for you and your team.

We understand that everyone has a unique set of skills and experiences and that not everyone will meet all of the requirements listed above. If you’re passionate about self-driving cars and think you have what it takes to make a positive impact on the world, we encourage you to apply.

DISCLAIMER: We will not ask about marriage or pregnancy, care responsibilities or disabilities in any of our job adverts or interviews. However, we do look to capture information about care responsibilities, and disabilities among other diversity information as part of an optional DEI Monitoring form to help us identify areas of improvement in our hiring process and ensure that the process is inclusive and non-discriminatory.

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