Digital Marketing Lead

Sainsbury's Supermarkets Ltd; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading UK supermarket chain is seeking a Digital Marketing Lead - PPC to drive innovative performance marketing strategies. You will manage substantial budgets and lead campaigns across Google Ads and more. The ideal candidate has hands-on experience in ecommerce and retail sectors, and a proven ability to deliver against KPIs. Join our inclusive team to enhance your career in a dynamic environment with competitive benefits.

Benefits

10% discount at Sainsbury's, Argos, TU, and Habitat

Performance-related bonus up to 10%

Annual holiday allowance with option to buy extra holiday

Qualifications

• Hands-on experience in digital performance marketing, particularly in ecommerce.
• Track record of managing multi-million pound budgets and delivering against performance KPIs.
• Ability to drive innovative digital activation aligned with commercial goals.

Responsibilities

• Lead performance marketing campaigns across various platforms including Google Ads.
• Manage a substantial annual budget to enhance performance and execution.
• Collaborate with internal stakeholders to align digital activation with commercial goals.

Skills

Digital performance marketing

PPC management

Collaboration

Strategic thinking

Tools

Google Ads

Microsoft Ads

SA360

Job description

Salary & Location

Salary: Competitive Plus Benefits

Location: Farringdon Store Support Centre, London, EC1M 4BH

Contract details

Contract type: Permanent

Business area: Marketing

Closing date: 07 October 2025

Requisition ID: 400021954

Overview

We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK with one of the largest websites. So marketing here really happens at scale. We move a lot faster than you’d think too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360, Insights, and Corporate Responsibility and Sustainability. More people shopping with us each week means more interactions. And thanks to data insight, we understand customers in a way that almost nobody else does. We work alongside incredible brand partners and the best agencies around. So if you have a passion to learn, grow and experience new teams, come and explore it all with us.

What you’ll do

Joining Sainsbury's as a Digital Marketing Lead - PPC means being at the forefront of cutting-edge digital marketing strategies within a multi-channel retail giant. With a significant budget responsibility, you will have the opportunity to drive performance, innovation, and best-in-class execution across various platforms and campaigns. Collaborating with internal and external stakeholders, you will have the chance to make a tangible impact on the business while working in a dynamic and fast-paced environment that values continuous learning, strategic thinking, and hands-on experimentation. By joining our team, you will be part of a culture that fosters growth, collaboration, and the opportunity to lead impactful digital marketing initiatives that shape the future of retail marketing.

As the Digital Marketing Lead - PPC at Sainsbury's, you will play a pivotal role in leading the activation and optimisation of performance marketing campaigns across various platforms including Google Ads, Microsoft Ads, SA360, Apple Search Ads, and Paid App marketing. Responsible for managing a substantial annual budget, you will drive strategic initiatives to enhance performance, innovation, and execution, focusing on specific categories such as Consumer electronics while supporting campaigns for the Argos brand. Your role will involve collaborating with internal stakeholders to align digital activation with commercial goals, overseeing campaign setup and execution, and working closely with offshore and in-house teams to ensure successful campaign delivery and alignment with business objectives.

Who you are

As the Digital Marketing Lead - PPC for Sainsbury’s, you are a seasoned professional with hands-on experience in digital performance marketing, particularly within the ecommerce, fashion, or retail sectors. You possess a deep understanding and practical knowledge of platforms such as Google Ads, Microsoft Ads, and SA360, and have a track record of successfully managing multi-million pound budgets and delivering against performance KPIs. Your strategic mindset, excellent communication skills, and ability to collaborate cross-functionally in a fast-paced environment enable you to drive innovative digital activation aligned with commercial goals, while continuously optimising campaigns through a "test and learn" approach to achieve best-in-class execution and performance.

• Background in Ecommerce, fashion, or retail sectors.
• Deep knowledge of Google Ads, Microsoft Ads and SA360.
• Proven success managing large budgets and delivering on KPIs.
• Strong experience of PPC.

Benefits & inclusivity

We are committed to being a truly inclusive retailer, so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new - whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them:

• Colleague discount: 10% off at Sainsbury's, Argos, TU and Habitat after 4 weeks; 15% off at Sainsbury’s every Friday and Saturday; 15% off at Argos every pay day.
• Pensions scheme and life cover.
• Performance-related bonus of up to 10% of salary (where applicable).
• Annual holiday allowance with option to buy extra holiday.
• Season ticket loans, cycle to work scheme, health cash plans, pay advance, and access to discounts from hundreds of retailers.
• Employee assistance programme.
• Maternity/adoption leave: up to 26 weeks’ pay; paternity leave: up to 4 weeks’ pay.

Please see www.sainsburys.jobs for a range of our benefits (length of service and eligibility criteria may apply).