Digital Marketing Executive (Maternity cover)

Taking Care, part of AXA Health; Devon and Torbay; On-site; GBP 25,000 - 35,000; Full time

Job summary

A healthcare service provider in Exeter seeks a Digital Marketing Executive for a 12-month maternity cover contract. This full-time role involves maintaining website content, publishing articles, managing social media, and reporting on campaigns. Ideal candidates will have a genuine interest in digital marketing, experience in content creation, and strong organisational skills. The closing date for applications is 26th September.

Qualifications

• Genuine interest in digital marketing and websites, with a willingness to learn.
• Experience creating digital content for web, email, or social media.
• Confident using a website CMS to edit and maintain content.

Responsibilities

• Maintain website content ensuring it is up-to-date and optimised for search.
• Produce campaign reports with insights and recommendations.
• Plan, schedule, post, and monitor social media activity.

Skills

Genuine interest in digital marketing

Experience creating digital content

Confident using website CMS

Understanding of performance marketing and SEO

Ability to communicate clearly

Good organisational skills

Comfortable analysing results

Job description

Overview

We’re looking for a Digital Marketing Executive to join our team on a 12-month fixed term contract (maternity cover). This role would suit someone with a genuine interest in websites and digital marketing who already has some hands-on experience and wants to build on it. You’ll get involved in a wide range of activity from keeping website content up-to-date, to publishing articles, reporting on campaigns, and managing social media posts. It’s a practical role where you’ll gain valuable experience and play an important part in delivering our digital marketing activity.

Key Responsibilities

• Maintain website content so it is accurate, up-to-date and optimised for search.
• Publish and update content using the website CMS.
• Produce campaign and activity reports with insights and recommendations.
• Plan, schedule, post and monitor social media activity.
• Create and send email campaigns, including monthly newsletters.
• Develop case studies and customer stories that bring our services to life.
• Conduct competitor research and analysis to inform marketing activity.
• Support customer research through surveys and focus groups.
• Share marketing activity updates with other departments.
• Provide general support to the Sales and Marketing team as required.

Skills & Experience

• Genuine interest in digital marketing and websites, with a willingness to learn and develop skills further.
• Experience creating digital content for web, email or social media.
• Confident using a website CMS to edit, add and maintain content, ideally including landing pages.
• Understanding of performance marketing, SEO and reporting.
• Ability to communicate clearly and work effectively with colleagues across different teams.
• Good organisational skills with the ability to manage multiple tasks and deadlines.
• Comfortable analysing results and using insights to improve activity.

Closing Date: 26th September. Interviews to take place 30th September & 1st October.

Full-time role, Monday to Friday. Office-based in Exeter, with openness to part-time hours or flexible working patterns for the right candidate.