Digital Marketing Executive

Highgate Care; Leeds; On-site; GBP 28,000 - 30,000; Full time

Job summary

A reputable care organization is looking for a Digital Marketing Executive to manage hands-on digital marketing tasks. This role requires creative and technically competent individuals who can effectively produce digital content and manage various marketing campaigns. You will work on improving SEO, designing social media assets, and optimizing digital platforms. The ideal candidate should have a strong design eye and experience with tools like Adobe Creative Suite and WordPress. Competitive salary and growth opportunities available.

Qualifications

• Strong design eye with practical skills in Adobe Creative Suite and Canva Pro.
• Working knowledge of SEO, GA4, Google Ads, Meta Business Suite, and SEMrush.
• Proactive and self‑starting—able to take initiative and drive projects forward.

Responsibilities

• Design and produce social media assets and digital campaigns.
• Optimise landing pages and improve SEO via WordPress.
• Assist with lead generation and brand–building campaigns.

Skills

Adobe Creative Suite

Canva Pro

SEO

GA4

Google Ads

Meta Business Suite

SEMrush

Tools

WordPress

Google Analytics

Job description

Digital Marketing Executive

Location: Colton, Leeds

Salary: £28,000-£30,000 DOE

Start Date: ASAP

Reports To: Content Marketing Manager

Overview

We're hiring a Digital Marketing Executive to drive hands‑on digital activity and execute design‑led marketing across our digital platforms. This is a doer’s role—ideal for someone who’s creative, technically competent, and commercially sharp. You’ll be joining at an exciting time, supporting a growing marketing team to deliver big results across our care homes and homecare services.

Core Responsibilities

• Content Creation: Design and produce social media assets, leaflets, banners, flyers, and digital campaigns.
• Website Management: Optimise landing pages, improve SEO, and manage enquiry prompts via WordPress.
• Campaign Support: Assist with lead generation and brand‑building campaigns across Meta, Google, and partner platforms.
• Digital Design: Take briefs from concept to delivery on digital marketing assets – fast, accurate, and aligned with brand.
• Video & Digital Editing: Basic editing for social media and promotional content.
• Agency Coordination: Liaise directly with our external agency partners (Google ads, design etc.) to brief and review project delivery.

Traits & Skills Required

• Strong design eye with practical skills in Adobe Creative Suite and Canva Pro.
• Working knowledge of SEO, GA4, Google Ads, Meta Business Suite, and SEMrush.
• Proactive and self‑starting—able to take initiative and drive projects forward.
• Sharp communicator—clear, confident, and responsive.
• Analytical—comfortable interpreting performance data to improve campaign output.
• Experience managing and sourcing CMS & AI platforms (esp. WordPress, Alli.Ai).

Desirable But Not Essential

• Basic video editing and animation skills (e.g., Premiere Pro or CapCut).
• Knowledge of the care sector or regulated services.