Digital Marketing Executive

Travel Trade Recruitment Limited; City Of London; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading travel marketing firm in the City of London seeks a Digital Marketing Executive. You will manage PPC campaigns, update the website, and analyze social media performance. This role requires a minimum of 2 years of digital marketing experience, particularly in PPC and SEO. A strong interest in travel and excellent communication skills are essential. The company offers a salary between £25,000 and £35,000, with benefits including holiday time and development opportunities.

Benefits

20 days' holiday + bank holidays

Opportunities to travel

Access to trade rates

Supportive team environment

Qualifications

• 2 years' digital marketing experience strongly preferred.
• Experience in managing PPC campaigns and ad copy writing.
• Comfortable using Google Analytics 4.

Responsibilities

• Manage and optimise PPC campaigns to drive conversions.
• Update website and maintain SEO best practices.
• Run and analyse social media content across multiple platforms.
• Support CRM integrations and automate reporting.

Skills

PPC Campaign Management

Website CMS

SEO Best Practices

Analytics using GA4

Strong Communication Skills

Organisational Skills

Interest in Travel

Tools

Google Ads

Pipedrive

Zapier

Mailchimp

Job description

Are you digitally savvy Digital Marketing Executive with 1-3 years' experience? This is a hands-on role spanning PPC campaigns, website management, SEO, CRM integrations, and analytics. It's a great opportunity for someone who's organised, detail-oriented, and ready to develop their skills in a dynamic travel business.

The Job

• PPC Campaigns: Manage and optimise Google Ads including Adwords and Performance Max campaigns. Create ad copy, implement bid strategies, add negative keywords, and run retargeting campaigns. Monitor and report on performance to drive conversions.
• Website Management & SEO: Update and maintain the website including adding new trips and hotels, working with our development agency on new features and CRO improvements. Implement SEO best practice (meta titles, headings, keyword usage, and technical updates).
• Social Media: Run social media (earned and paid) across TikTok, Instagram, Facebook, and LinkedIn, tailoring content for different audiences and reporting on performance.
• Analytics & Reporting: Use GA4 and other tools to analyse website and campaign data, track leads, and produce regular performance report
• CRM & Integrations: Support data flow and integrations between platforms (e.g. Pipedrive, Zapier, Mailchimp), ensuring smooth automation of leads, emails, and reporting.
• Expanding Destinations: Work with the wider marketing team to launch new destinations, including creating website copy, social media content, and PPC campaigns.
• Competitor & Market Insights: Monitor competitor activity and digital trends to inform improvements and opportunities.

Skills Required

• Minimum 2 years' digital marketing experience.
• Hands-on experience managing PPC campaigns and writing ad copy.
• Experience with website CMS platforms and CRMs (Craft/Pipedrive/Zapier a plus but not essential).
• Comfortable using GA4.
• Strong organisational skills and attention to detail.
• Excellent written and verbal communication in English.
• Interest in travel and responsible tourism.

The Package

• Salary: 25,000 - 35,000
• 20 days' holiday + bank holidays.
• Real ownership from day one - your work will have a direct impact.
• Opportunities to travel to some of our incredible destinations.
• Access to trade rates for your own adventures.
• A supportive, close-knit team where your ideas are valued.
• Plenty of scope to learn, grow, and develop your role as we expand

Interested

• If you would like to apply for the above vacancy, please click 'APPLY' or email your cv to (url removed)