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Digital Marketing Executive

Toyota Material Handling Europe

Castleford

On-site

GBP 100,000 - 125,000

Full time

Today
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Job summary

A leading manufacturer in material handling based in Castleford is seeking a Digital Marketing Executive to drive their digital marketing strategy. Responsibilities include enhancing brand awareness, improving website user experience, and executing ecommerce strategies. Ideal candidates will have proven experience in digital marketing, strong communication skills, and a background in SEO/SEM. The role offers a competitive salary and various benefits.

Benefits

Competitive salary
Attractive company pension
Company sick pay
Voluntary critical illness cover
Free eye tests
Free flu jabs
24/7 Employee Assistance Programme
Benefits platform with discounts and offers

Qualifications

  • Previous experience in a similar digital marketing role.
  • Proven management of social media platforms.
  • Experience with email and social media campaigns.
  • Strong verbal and written communication skills.
  • Experience in creative content writing.
  • Proven skills in SEO/SEM and metadata.

Responsibilities

  • Execute brand awareness and lead generation strategies.
  • Simplify and improve website user experience.
  • Enhance customer journey and drive ecommerce conversion.
  • Measure and report digital marketing ROI.

Skills

Digital marketing experience
Social media management
Creative content writing
SEO/SEM knowledge
Communication skills
Job description
Overview

We are looking for a Digital Marketing Executive to work within our Marketing Department based at our business centre in Castleford, West Yorkshire.

About The Role The role will involve driving TMHUK’s digital marketing strategy. To create and execute improved brand awareness & trial, the online UX and customer targeting to deliver lead gen & Ecommerce sales targets.

Responsibilities
  • Brand awareness, nurture & lead gen – execute our market contact strategy
  • Website UX - simplify and improve the customer UX, content and SEO
  • Ecommerce – improve the customer journey & drive conversion
  • R.O.I – measure and report our digital marketing return on investment
Qualifications
  • We are looking for somebody with previous experience in a similar role.
  • Proven management of social media platforms.
  • Proven campaign experience & results – email, social
  • Strong verbal and written communication skills.
  • Skills and experience in creative content writing
  • Proven experience of SEO/SEM and metadata
What we offer
  • Competitive salary
  • Attractive company pension
  • Company sick pay
  • Voluntary critical illness cover
  • Free eye tests
  • Free flu jabs
  • 24/7 Employee Assistance Programme
  • Benefits platform with instant discounts and offers

We will provide you with industry leading technical training to ensure you have the knowledge and all the tools to do your job. Plus, there are plenty of opportunities to progress your career and develop your skills within Toyota.

Toyota Material Handling is the world’s number one manufacturer of materials handling equipment providing quality sales and service support across the UK.

We foster a culture where our team members are encouraged to continually improve their processes and strive to provide the highest quality in service for our customers. We aim to create a safe environment where our team members feel valued, fulfilled, engaged and happy. We want to attract the best talent and develop our team so that they achieve their full potential. To find out more visit www.toyota-forklifts.co.uk.

Our commitment is to read each application carefully, however due to the high volume of applications we receive regrettably only those selected for an interview will be contacted.

Toyota Material Handling UK is an equal opportunities employer.

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