Digital Marketing Executive

Andrew Brownsword hotels; Bath; On-site; GBP 125,000 - 150,000; Full time

Job summary

A luxury hospitality brand based in Bath is seeking a Group Digital Marketing Executive to lead in crafting effective digital marketing strategies. The role involves managing paid media, social content, and CRM systems to drive direct bookings and enhance guest loyalty. Candidates should possess strong digital marketing experience, creativity, and analytical skills. This full-time position offers a dynamic office environment with numerous staff perks, including discounts and development opportunities.

Benefits

Retail and hospitality perks

25% off food & beverage at hotels

£25 B&B staff rate per person

Employee Assistance Programme

Development plans and skill-building opportunities

Milestone awards and gifts

Team events throughout the year

Qualifications

• Must have previous experience in digital marketing.
• Strong ability to create and manage social media content.
• Experience with CRM platforms and email marketing.

Responsibilities

• Manage content across all group websites.
• Support hotels with online solutions.
• Create and execute social media campaigns.
• Oversee PPC advertising strategy and performance.
• Utilize Google Marketing Platform tools.

Skills

Microsoft Office proficiency

Social media management

Excellent communication skills

Planning and organizational skills

IT skills and website management

Task-oriented with multitasking ability

Creative and analytical

PPC and Google Ads exposure

Customer database systems experience

Innovation and team spirit

Job description

The Opportunity

Are you ready to take the lead in shaping the digital future of a luxury hospitality brand? We’re looking for a dynamic, commercially driven Group Digital Marketing Executive to join the group, in order to supercharge demand, boost direct bookings, and build lasting guest loyalty across our prestigious portfolio of hotels.

This is a high-impact role at the crossroads of performance marketing and brand storytelling, where creativity meets data. You’ll be the driving force behind optimising digital campaigns across paid advertising, social media, and CRM, ensuring every click counts and every guest feels connected.

Your mission?

Attract new audiences, nurture loyal guests, and maximise lifetime value through a seamless, insight-led digital strategy that reflects the elegance and character of our luxury collection. From managing high-performing paid media to shaping engaging social content and leveraging CRM intelligence, you’ll deliver measurable ROI and contribute directly to business growth.

If you thrive on results, love crafting strategies that convert, and want to make your mark in a fast-paced, premium hospitality environment, this is your opportunity to shine. Flexibility is key—you’ll also collaborate on exciting group-wide projects and adapt to evolving business needs.

Location

This Group Digital Marketing Executive role will work within our dynamic marketing team based in a stunning townhouse office in central Bath. Reporting to the Group Head of Marketing, and working closely with our in‑house Designer, you will be an integral part of the group marketing team, helping our portfolio of hotels with all things digital!

Hours

Full‑time, office hours. Hybrid or remote working is not available for this role, as we want dynamic collaboration within our Marketing team (although we will always be flexible to personal circumstances where we can be).

Application process

There will be a three‑stage interview process for this role:

• First interview, either in person or via video call with the Group Head of Marketing
• A presentation on a pre‑prepared digital marketing task brief, delivered in person to the Group Head of Marketing
• Meet the CEO

What core things you will be doing

• Management, development and maintenance of all content across all group website
• Providing support to the hotels with online solutions
• Work closely with our group marketing designer
• Management of CRM platform
• Email marketing: plan, create, deliver and report
• Deliver group and hotel‑level social media content calendar and create ad‑hoc and planned campaigns
• Manage our group digital gift voucher offering
• PPC – working both independently and with an external agency on brand and non‑brand search ads including strategy, budget, testing and reporting
• Review and assess third‑party listing subscriptions.
• Creating and updating rate details for booking engine, Guestfolio and website
• Utilise Google Marketing Platform including Universal Analytics (soon GA4), Data Studio and Tag Manager

What you'll need

• To be great with Microsoft Office: mainly Outlook, Excel, Word and PowerPoint
• Be an expert in managing social media channels
• Excellent written and verbal communication skills
• Strong planning and organisational skills with excellent attention to detail
• Great IT skills, and to be brilliant with online digital platforms and website management
• A task‑oriented approach with the ability to multi‑task
• To be creative but also comfortable with analytics and data
• Experience in social media and some exposure to PPC and Google ads
• Experience of customer database systems
• Ability to deliver work on time and as promised
• Innovative, energetic, enthusiastic and team player with a 'can‑do' approach
• Previous experience in digital marketing

To say thank you, we have many perks

• Good salary and perks – we'll chat about these more during the recruitment process
• Treat yourself once in a while with lots of retail and hospitality perks through our platform.
• Excellent discounts across our hotels – you will be entitled to 25% off food & beverage in our hotels plus we offer an amazing staff rate of £25 B&B per person across the group & your friends and family get special rates too.
• We understand it’s OK not to be OK, so we offer an externally run confidential helpline for any support you require about anything you might need as part of our Employee Assistance Programme.
• Everyone can learn and develop – we build development plans for people who work in our specialist fields
• We provide lots of opportunities for you to develop yourself and your own specific skillset, in your own time.
• We like to say a special thank you for every year you are with us – our milestone awards include Champagne, afternoon tea, or dinner for you and someone special. When you reach the big milestones, you receive extra special gifts on top like longer hotel stays, extra days off and a unique gift especially chosen for you.
• Team get‑togethers and events throughout the year