Digital Marketing Data Analyst

LV=; Bournemouth; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading financial services company in Bournemouth is seeking a detail-oriented Digital Marketing Data Analyst. You will analyze marketing data to provide actionable insights and enhance digital strategies. The ideal candidate has a strong background in data analysis, SQL, Power BI, and communication skills. This role supports hybrid working arrangements and offers competitive benefits, including holiday options and a pension scheme.

Benefits

26 days' holiday

Annual bonus scheme

Flexible benefits package

Competitive pension scheme

Employee Assistance Programme

Qualifications

• Previous demonstrated experience of SQL/VBA/Power BI.
• Effective communication and stakeholder engagement capability.
• Proven ability to prioritise workloads in a fast-paced environment.

Responsibilities

• Analyse large quantities of marketing campaign data from various sources.
• Create clear actionable insights and reports to influence marketing activity.
• Monitor and manage marketing campaigns and data reporting processes.

Skills

SQL

VBA

Power BI

Microsoft Excel

Data analysis

Problem-solving

Logical thinking

Attention to detail

Stakeholder engagement

Education

Bachelor’s degree in computer science, mathematics, marketing or relevant field

Tools

Jira

Confluence

JavaScript

Job description

About The Role

We have an exciting opportunity for a detail-oriented and analytical individual to join our Marketing team as a Digital Marketing Data Analyst.

The successful candidate will identify, evaluate, and recommend new opportunities to enhance data-driven strategies and optimisation initiatives across our digital channels.

You will have the opportunity to develop your skill set as part of a talented team enhancing our digital capability and influencing our marketing performance.

We support hybrid working, with a regular (3 days a week) presence required in our Bournemouth offices.

Key Responsibilities

• Analyse large quantities of marketing campaign data from various sources to identify patterns and trends.
• Create clear and concise actionable insights and reports to influence marketing activity and return on investment.
• Produce detailed notes and diagrams to support process and audit requirements.
• Translate and communicate findings to stakeholders at all levels whilst managing expectations and timeframes.
• Monitor and manage marketing campaigns and data reporting processes.
• Collaborate with the digital marketing team to understand the impact of campaign data.
• Enhance data visualisation and ensure data security compliance.
• Triage and allocate data requests received into the team for internal and external customers.
• Provide general support to the team and actively contribute to marketing projects where required.

About You

• Bachelor’s degree in computer science, mathematics, marketing or any other relevant field, with a strong interest in data analysis
• Previous demonstrated experience of SQL/VBA/Power BI
• Advanced knowledge of Microsoft Excel
• Experienced in multi-source data architecture and managing data storage/movements
• Demonstrate good risk knowledge through sensitive data management
• Evidence of adapting analytical skills to changing roles and environments.
• Effective communication and stakeholder engagement capability
• Excellent problem-solving skills, logical thinking, attention to detail
• Proven ability to prioritise workloads in a fast-paced environment

Desirable

• Experience with tools such as Jira and Confluence.
• Understanding of JavaScript.

Reward and Benefits

This role is a Band B in the LV= Structure.

At LV= Life and Pensions, you’ll go above and beyond to do the right thing for our customers. We’ll reward your hard work with an attractive, competitive salary and benefits package, which includes:

• 26 days' holiday – increasing after two years of service to 28 days
• The opportunity to buy or sell up to five days of holiday
• An annual bonus scheme based on company and personal performance
• Flexible benefits, including a cycle to work scheme, personal accident insurance, critical illness cover, private medical insurance, and dental insurance
• Competitive pension scheme - LV= Life and Pensions will double-match the amount you pay, up to 14% (subject to National Minimum Wage requirements)
• Group Life Assurance of four times your basic pay to your dependents (you’ll have the option to increase this to 8 x cover)
• Group Income Protection, if you enrol into the pension scheme and reach 5 years of service
• Employee Assistance Programme (EAP) service for support when you need it
• Virtual GP service
• Shared parental leave
• Up to 20% discount on our life products for you and your immediate family.

About Us

Please note that we are unable to offer Skilled Worker Visa Sponsorship for this role. Therefore, you must ensure that you are eligible to work in the UK without our sponsorship for your application to be considered.

We’re proud of our inclusive culture at LV= and, as an equal-opportunity employer, we continually work to remove unconscious bias from our recruitment process. We value our colleagues for what they bring to our team regardless of any protected status or characteristics they may have. Talk to us about flexible working as part of your application; if it’s right for you, our members and customers, and our business, then we’ll do everything we can to make it happen.