Digital Marketing and UX Expert

Jas Gujral; City Of London; On-site; GBP 60,000 - 80,000; Part time

Job summary

A digital marketing company located in London is seeking a Digital Marketing and UX Expert for a 3-month on-site contract. The role involves managing partnerships, delivering high-quality content, and optimizing user experience across platforms. Candidates should have expertise in CMS optimization, SEO, and digital marketing practices. Daily rates range from £250 to £400, and the position supports various key projects.

Qualifications

• Expertise in CMS optimisation tools.
• Proven experience in delivering digital content.
• Strong understanding of HTML and CSS.

Responsibilities

• Manage web development and technology partnerships.
• Deliver user-friendly content across digital platforms.
• Own delivery for event website and app launches.

Skills

CMS optimisation

SEO

CRO

UX best practices

Digital marketing knowledge

Google Analytics

Collaboration skills

Tools

Contentful

Google Analytics

HubSpot

Google Tag Manager

Job description

Overview

Digital Marketing and UX Expert

Responsibilities

• Manage our external web development and technology partners, to ensure organic growth and conversion opportunities are maximized.
• Project management will include collecting requirements from the business, briefing our partners, prioritising asks in line with key business objectives and aligning with timeline of the business.
• Deliver high-quality, user-friendly, content across our digital platforms.
• Own the delivery of the US and UJ for new / ongoing event website and app related launches.
• Identify content improvements with the objective of enhancing engagement, gaining insights, and increasing sales.
• Produce and automate top-level website reports to influence decision-making for improvements including user flow Sankey diagrams, channel specific user journeys and holistic business reporting.
• Develop a UX and UI workflow in alignment with feedback and research to execution, specifically running CRO tests to prove hypotheses.

Qualifications / Requirements

• Expertise in CMS optimisation (VWO, Optimisely or other).
• Expertise in SEO, CRO, accessibility and UX best practices.
• Proven experience delivering multi format digital content within a CMS environment (Contentful).
• Proven experience delivering content-heavy platform targeted at consumer audiences.
• Proficiency in integrated performance reports using different data sources including analytics and CRM tools i.e. Google Analytics and HubSpot.
• Fundamental understanding of basic adtech i.e. UTM tagging and tracking and setting up of media tags via Google Tag Manager.Take initiative with a solution-oriented approach, within a cross functional team.
• Basic understanding of HTML and CSS – or keen to upskill in this area
• Strong collaboration skills to help manage input from stakeholders and 3rd parties
• Ability to manage and support different projects simultaneously
• Possess good knowledge of digital marketing and multi-channel campaigns
• Ability to understand website analytics and help drive data-driven conclusions (i.e. Google Analytics)
• Ability to recommend decisions underpinned and driven by data.

Contract and Application

This is a 3 month contract assignment in Shoreditch London on-site.

The daily rate will be circa £250 pd to £400 pd.

Do send your CV to us in Word format along with your daily rate and availability.