Digital Experience & Performance Manager

Stopgap; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading digital marketing agency in London is seeking a skilled professional to lead the website experience and optimisation strategy. The ideal candidate will have several years of experience in digital performance, ecommerce, or content optimisation, alongside expertise in GA4 and UX improvement. This role promises a dynamic and data-driven environment focused on delivering results through an intuitive user experience.

Qualifications

• Several years in a digital performance, ecommerce, CRO, or content optimisation role for a consumer brand.
• Hands‑on experience with GA4 and UX insight tools.
• Solid working knowledge of SEO, both technical and content-driven.
• Ability to manage digital agencies or freelancers.

Responsibilities

• Lead the entire website experience and optimisation roadmap.
• Rebuild and refine the end-to-end user journey.
• Create and optimise landing pages for paid campaigns.
• Overhaul navigation and improve content flow for better UX.
• Analyse behaviour and performance using analytics tools.

Skills

Digital performance management

Ecommerce strategy

Conversion rate optimisation (CRO)

User experience (UX) improvement

SEO knowledge

Analytical skills

Tools

Google Analytics 4 (GA4)

UX insight tools

Experimentation platforms

Job description

THE ROLE

You’ll lead the entire website experience, performance strategy, and optimisation roadmap. From technical tweaks to creative direction, you’ll orchestrate how the digital journey works and how it delivers results.

Responsibilities

• Rebuilding and refining the end-to-end user journey so it’s smooth, intuitive, and conversion‑ready
• Creating and optimising landing pages that support paid campaigns and drive lead generation
• Overhauling navigation, structure, on‑page messaging, and content flow to improve UX
• Managing and enhancing product listings, promotions, and digital merchandising
• Analysing behaviour, performance, and funnel drop‑offs using GA4 and UX analytics tools
• Managing digital budgets and ensuring spend is working as hard as possible

ABOUT YOU

• Several years in a digital performance, ecommerce, CRO, or content optimisation role for a consumer brand
• Hands‑on experience with GA4, UX insight tools, and experimentation platforms
• Strong grounding in ecommerce fundamentals and lead generation tactics
• Confidence managing digital agencies or freelancers
• Solid working knowledge of SEO (technical and content‑driven)
• Comfortable operating with leaner budgets and a test‑learn‑improve mindset
• A strategic, data‑led approach with strong commercial judgement
• Ability to influence stakeholders, challenge old ways of working, and advocate for digital excellence

You MUST have the right to work in the UK - visa sponsorship is not available.