Digital Experience & Conversion Lead

Stopgap; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading digital marketing agency in London is seeking a skilled professional to lead the website experience and optimisation strategy. The ideal candidate will have several years of experience in digital performance, ecommerce, or content optimisation, alongside expertise in GA4 and UX improvement. This role promises a dynamic and data-driven environment focused on delivering results through an intuitive user experience.

Qualifications

• Several years in a digital performance, ecommerce, CRO, or content optimisation role for a consumer brand.
• Hands‑on experience with GA4 and UX insight tools.
• Solid working knowledge of SEO, both technical and content-driven.
• Ability to manage digital agencies or freelancers.

Responsibilities

• Lead the entire website experience and optimisation roadmap.
• Rebuild and refine the end-to-end user journey.
• Create and optimise landing pages for paid campaigns.
• Overhaul navigation and improve content flow for better UX.
• Analyse behaviour and performance using analytics tools.

Skills

Digital performance management

Ecommerce strategy

Conversion rate optimisation (CRO)

User experience (UX) improvement

SEO knowledge

Analytical skills

Tools

Google Analytics 4 (GA4)

UX insight tools

Experimentation platforms

Job description

A leading digital marketing agency in London is seeking a skilled professional to lead the website experience and optimisation strategy. The ideal candidate will have several years of experience in digital performance, ecommerce, or content optimisation, alongside expertise in GA4 and UX improvement. This role promises a dynamic and data-driven environment focused on delivering results through an intuitive user experience.