Digital Data Analyst – Product

Premier League; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading sports organization based in London is seeking a Digital Analyst to provide data-driven insights into their digital platforms. This role involves tracking performance, ensuring data accuracy, and collaborating with various teams to support digital strategy. Candidates should have strong experience in digital data analysis, Google Analytics, and SQL, with an emphasis on attention to detail and proactive problem-solving.

Qualifications

• Strong affinity for digital data and analytics.
• Hands on experience with Google Analytics 4 and Google BigQuery.
• Comfortable working independently as well as part of a team.

Responsibilities

• Track and evaluate performance across website and app.
• Ensure data accuracy and quality across reporting outputs.
• Support the development of attribution models.

Skills

Digital data analysis

Google Analytics 4

Google Tag Manager

SQL

Attention to detail

A/B testing

Tools

Google BigQuery

Power BI

Job description

The Premier League’s Digital Media team is seeking a Digital Analyst to support the growing demand for actionable insights across the League’s digital platforms.

The Premier League’s digital media channels play a crucial role in expanding the global reach of our competition, increasing engagement among football fans, and supporting our member Clubs, broadcast licensees, and commercial partners. This new role will contribute directly to the League’s digital strategy by providing high-quality analysis and reporting across platforms.

This exciting new role will be an important addition to the Digital Product & Marketing team, which oversees all Premier League digital media products, including Fantasy Premier League, and the Premier League’s first-party database.

As a Digital Analyst, you will help track and evaluate performance across key digital functions — Operated (social media), Owned (website and app), and Direct (fan data) –with a primary focus on Website & App performance.You’ll work alongside internal stakeholders and external agencies to deliver clear, impactful insights that shape strategic decisions.

The ideal candidate will bring a background in digital data or analytics, a strong sense of ownership, exceptional attention to detail, and a collaborative, proactive mindset.

The role

• Collaborate with the Senior Data & Analytics Manager to compile, clean, and organise datasets from various sources.
• Ensure data accuracy, consistency, and quality across reporting outputs and data pipelines.
• Analyse user acquisition, behaviours, and engagement across the Premier League’s Website and App.
• Implement and oversee tag management (e.g. Google Tag Manager or Adobe Launch) to ensure robust data capture.
• Analyse digital campaigns to measure platform traffic and engagement, providing actionable recommendations.
• Support the experimentation roadmap, working closely with the CRO Manager and Product Managers to identify optimisation opportunities.
• Support the development of attribution models to assess the impact of channels, campaigns, and touchpoints on user conversion and engagement.
• Assist in the growth of the Premier League’s first-party data, contributing to data acquisition and CRM integration efforts.
• Support the production of Power BI dashboards and a suite of regular reports to support internal and external stakeholders.
• Deliver insights and reporting to support commercial partnerships.
• Contribute to market and competitor benchmarking to contextualise performance and inform strategic planning.
• Champion the use and value of data-informed insights throughout the business.

Requirements for the role:

• Strong affinity for digital data and analytics.
• Strong hands on experience with Google Analytics 4 (GA4) and Google BigQuery.
• Hands on experience with Google Tag Manager (GTM).
• Working knowledge of SQL for querying and manipulating data.
• Understanding of attribution modelling.
• Understanding of A/B testing and experimentation methodologies. Optimizely experience an advantage.
• High attention to detail and a structured, methodical approach to problem solving.
• Excellent organisational and time-management skills.
• Comfortable working independently and as part of a wider team.
• Able to manage multiple projects and deliver to tight deadlines.
• Positive, proactive attitude and strong communication skills.