Digital And Marketing Manager

Alexander Steele; Carnoustie; Hybrid; GBP 46,000 - 55,000; Full time

Job summary

A leading hospitality and leisure organisation is seeking a Digital and Marketing Manager to enhance brand presence and marketing performance. This hybrid role involves developing strategies and leading a small team while ensuring brand consistency and data-driven decisions. Candidates should have managerial experience in marketing, hold a Master's Degree in International Marketing, and be proficient in Adobe Creative Suite. The position offers a competitive salary of up to £55k, a matched pension and generous holiday allowance.

Benefits

36 days holiday (including bank holidays)

Matched pension (up to 10%)

Employee discounts

Employee Assistance Programme

Life Assurance

Qualifications

• Candidate must currently operate at a managerial level in marketing or digital.
• Strong experience with Adobe Creative Suite, especially Photoshop, Illustrator, and InDesign.
• Deep understanding of marketing fundamentals and brand strategy.

Responsibilities

• Develop and implement marketing strategies aligned with commercial goals.
• Lead digital marketing strategy and optimise performance across channels.
• Act as guardian of the brand and visual identity.

Skills

Strategic marketing development

Digital marketing

Brand management

Project management

Data analytics

Collaboration

Education

Master's Degree in International Marketing

Tools

Adobe Creative Suite

Job description

Digital and Marketing Manager

Hybrid Role (Flexible)

Up to £55k + 5-10% Matched Pension + 36 days (inc bank holidays)

About our Client

Our client is a leading hospitality and leisure organisation with a premium reputation across its portfolio of customer-facing operations. The business has recently undergone an exciting company transition and is now focused on delivering innovative, high-quality experiences while strengthening brand perception and market position.

The Role

The Digital & Marketing Manager will play a pivotal role in shaping the organisation's brand presence and marketing performance. Responsible for developing marketing strategies, owning the digital roadmap, and leading brand execution, this role will work closely with senior leaders and external partners to elevate both the leisure and hospitality operations. You will oversee the optimisation of digital channels, ensure brand consistency, and drive data-led decision making across the business. The role also includes managing a small team and ensuring continuous improvement of the company's physical and digital footprint.

Key responsibilities

• Develop and implement robust marketing strategies aligned with overarching commercial goals and company vision
• Own the digital marketing strategy across all channels, ensuring alignment with business priorities
• Lead optimisation and performance across website, SEO, paid media, email automation, social media, digital advertising and CRM
• Ensure all digital content is optimised for visibility, engagement, and performance
• Build the organisation's data and analytics capability, defining KPIs and using insights to drive decision making
• Act as guardian of the brand and visual identity both internally and externally
• Oversee the planning, execution and performance of ongoing and one-off marketing campaigns
• Approve daily brand and marketing activities to ensure accuracy, consistency, and strategic alignment
• Work consultatively with internal stakeholders and external creative agencies, ensuring design integrity and brand cohesion
• Integrate marketing activity across departments, locations and channels to maximise impact
• Review products and services to ensure they are fit for purpose and appropriately positioned in the market
• Collaborative ownership of brand position across all external and internal channels
• Partner with the management team to maximise commercial opportunities
• Lead and develop a small marketing team, supporting their professional growth
• Manage marketing budget allocation for maximum ROI
• Develop smarter customer segments and tailored engagement strategies
• Produce accurate reports, tracking performance against KPIs and informing continuous improvement

Candidate Profile

• This is a senior role and requires a candidate currently operating at a managerial level within marketing/digital.
• Master's Degree in International Marketing or a relevant marketing discipline
• Strong experience with Adobe Creative Suite, particularly Photoshop, Illustrator and InDesign
• Deep understanding of marketing fundamentals and brand strategy
• Highly organised with excellent project management ability
• Collaborative team player with a commitment to shared success

Whats on Offer

• Up to £55k (DOE)
• Up to 10% Matched Pension
• 36 days holiday (inc bank holidays)
• Company discounts
• Employee Assistance Programme
• Life Assurance