Digital Analytics Lead

Wyatt Partners; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global consumer-focused organisation is seeking a Digital Analytics Lead to drive analytics across multiple digital assets. You will lead the migration to Google Analytics 4 and set up reporting metrics, working closely with stakeholders to improve digital platforms. Ideal candidates will have strong Excel VBA skills and the ability to communicate with non-technical users.

Qualifications

• Experience with digital analytics in a consumer-focused environment.
• Ability to communicate effectively with non-technical stakeholders.
• Familiarity with Google Analytics and BI tools.

Responsibilities

• Lead the migration to Google Analytics 4.
• Drive analytics across all digital platforms.
• Set up reporting and define key metrics.

Skills

Excel VBA

Building dashboards with a BI Tool

Great communication

Job description

Digital Analytics Lead role joining a consumer-focused organisation with a global reach contributing billions to the British economy each year.

You will be responsible for Analysis & Insight across multiple complex Digital Assets of this major government / public sector organisation.

The Digital Analyst will be responsible for defining the standards for Digital Data across the organisation; you will report to a Data Analytics Manager but also be part of a wider strategy team driving Digital Transformation across the organisation.

The role offers the opportunity to be a key player in the strategy team that is responsible for driving large scale Digital & Data Change in the organisation; this team has significant profile across Government Departments.

Key Responsibilities

• Work on the migration to Google Analytics 4
• Analytics lead across all the organisation digital platforms, Websites, Marketing Campaigns etc & strategic work on improving these assets
• Setting up of reporting & digital analytics reporting, working closely with stakeholders to define and uncover key metrics

Your Experience

• Excel VBA
• Building dashboards with a BI Tool & Data Visualisations
• Great communication, can you handhold non-technical stakeholders?

Apply for the Digital Analytics Lead role now within this high profile Government organisation